• 0:00-0:01 The Ad starts of in an ambulance with two injured men inside along with a male and a female EMT. One of the men is more seriously hurt and is being attended to by the EMT’s. The camera then focuses in on the man who is less injured’s face. He looks extremely upset as if he knew the man on the table and he was close. Their injuries look like ones that would be consistent with a car accident.
• 0:03-0:08 The man on the table beings to die as the EMT’s struggle to save him. The less injured man begins to calm down slightly and starts talking to himself. He seems to be trying to put his mind at ease about something. He then begins to sob once again even more than before. His body language suggested that he was talking to try and forgive himself or justify something he did. He then realized that he couldn’t and began to cry again.
• 0:09-0:16 The man begins to cry and he puts his face in his hand. The EMT’s then look at up at him and stop working on the man on the table. The look at him surprised. It looked like he said something that offended them since they stopped working. The EMT’s were focused on their patient, but then in response to what that less injured man said they stopped working and looked at him. The male EMT then said something back to the less injured man and after he said it his body relaxed and he seemed calm. Now it seemed that what the man said put the EMT’s at ease.
• 0:17-0:19 The patient on the table who was dying sits up and begins to speak. This event that would clearly be shocking and perhaps frightening doesn’t seem to stun anybody in the ambulance. The man shot up and was miraculously healed, and unless one of the EMT’s was Jesus this would be am upsetting event. This could also suggest that the mans injuries weren’t to serious because of what the other less injured man said. Maybe what the less injured man said had something to do with the seriousness of the accident they were in.
• 0:22-0:25 After the man has been sitting up the camera focuses on the faces of everyone and there is a general sense of calmness coming from their facial expressions. It seems like everything is okay or that nothing really happened. The more injured mans face is still badly cut and he is wearing a neck brace. He is however talking and is very calm and sitting upright. Then suddenly the man drops down on the table again and the EMT’s again being to work on him. All of the sudden he’s dying again and the less injured man is again crying hysterically. It seems like the situation is back to reality and everything that is supposed to happen is happening all over again.
• 0:26-0:31 The less injured man is crying again and the other man is dying, while the EMT’s try and save his life. As everything is going down a message pops up that says, “Buzzed driving is drunk driving”. This message clarifies that everything that went down was a result of drunk driving. It can be assumed that the less injured man was the driver, while the other man was a passenger. The less injured man was crying out of guilt because he was drunk driving, and his friend got hurt as a result. He must have said something along the line of “i was just buzzed” when he spoke midway. Then the EMT’s must have responded and gave the impression that the more injured man was fine. Then that same man sat up to indicate that he really was. However this was not the reality, and once this was realized every part of the situation went back to normal. It was to prove that just because you were just buzzed doesn’t mean that the consequences are any less severe. That is where the add gets all of its power and meaning.

“Let’s Take Action”

Moving Image – theshiftyyman

0:00-0:09: A young girl, lonely, scared and afraid hesitantly glances left and right looking for something while standing at a bus stop. Perhaps the bus or even a car to pick her up.

0:09-0:23: The young girl nervously watches each car pass by her as she hesitantly continues to look left and right.

0:23-0:36: The young girl continuously pulls her hair out of the way of her face, seeming frustrated.

0:36-0:45: She looks extremely upset as her eyes begin to tear up. she looks left, right, and up at the lights as if she has given up and turns left to begin to walk.

0:45-1:03: She is very hesitant about her decision, stops in her tracks and turns back around facing the bus stop. she cannot decide what to do, if what she is searching for will ever come or if she will give up.

1:03-1:23: She continues to pace back and forth, frustrated. She is no longer concerned about her hair in her face, and begins to cry in maybe fear or anger or even sadness. Then the screen cuts black.

1:23-1:32: The young girl opens her eyes, sitting down somewhere. on her left there is a young boy with orange hair next to her as he greets her.

1:32-1:45: After all of the young girl’s frustration, the young boy seemed to cure any frustration, or anger that the young girl had. When she was alone and at her lowest, all she needed was someone there for her, which the young boy was there to do.

“We All Have Problems”

(0:00 – 0:14)

In the first fourteen seconds of “Word Pictures,” a PSA produced by the Ad Council in 1989, eleven static images are individually shown on screen, each one of them visually portraying a different hand drawn word or phrase in the form of a photograph. They are shown in these photos exactly as they were drawn on paper; in crayon and spelled out in somewhat crudely formed bubble letters, intentionally depicted in this manner in order to imply that they were created by young children. I copied all eleven messages below exactly as they can be seen within the actual ad, grammatical errors and all.

“DUMMY,” “PAThetic,” “BraT,” “Stupid,” “JERK,” “moron,” “CLUMSY,” “IdioT,” “I WISH YOU WERE NEVER BORN,” “I hate you,” and  “Youre Disgusting,”

All of the above are particularly negative and insulting, included in this PSA to indicate that the children who drew them on paper must be surrounded by such hurtful language fairly often in order for it to stick so vibrantly in their minds.

(0:14 – 0:19)

The next five seconds of “Word Pictures” are also composed of photographs, this time depicting typical drawings instead of bubble letter messages. The first of the three photos shows a simple drawing of a little boy, illustrated with an expression of despair and tears streaming down his face, indicating he was drawn to personify the sadness felt by the same child who created him. The second drawing is of a dark haired little girl, also with tears streaming and a frown on her face, accompanied by the words “I am sad” written near her mouth. The final drawing depicted in this segment is also of a crying, dark haired young girl. I believe the Ad Council’s purpose in including these three pictures of crying children was to visually connect the messages from the first eleven seconds of the ad to how young people who are the subjects of such hurtful language might actually feel. The observable crying in the drawings as well as the little message saying “I am sad” in the second of the three are included to imply that kids who hear things like “I wish you were never born” generally tend to feel upset and unhappy. I know I would!

(0:19 – 0:21)

These three seconds of the PSA show another photo of a drawing, this one a crude picture of a man that has the word “Daddy” written on his shoulder. It is evident that this drawing was also done of a child, and that the man depicted doesn’t inspire too much happiness in his son or daughter. The drawing indicates to the audience of “Word Pictures” that “Daddy” may not be very kind to or patient with his child; the way the man in the picture is drawn shows him yelling with his arms raised above his head and mouth wide open. Also, instead of a static image, these three seconds of the ad actually zoom in on the open mouth of the man in the picture.

(0:21 – 0:25)

For this last segment of the PSA everything on the screen goes dark, and the only visual stimuli are the messages “stop using words that hurt” and “start using words that help” written in white. The darkness on the screen comes from zooming in on “Daddy’s” mouth in the segment before for effect, done so in this manner to tell the audience that parents, like the drawing previously depicted to represent a child’s father, say things to their kids like “I hate you” and “you’re disgusting” that can really hurt them and bring down their self esteem. Based off of the visual evidence provided in “Word Pictures,” a viewer of the ad would conclude that it is most likely advocating for the better treatment of children in our society, and for parents to stop using language around them that can make them cry or feel upset because doing so really has an impact on people of a young age.
(0:26 – 0:30) – nothing happens visually within this segment of the PSA that supports the message it’s trying to convey

An older style, dark vehicle is driving through a parking lot.

A group of friends are hanging in a dark parking lot surrounding their vehicles.

A man with dark hair and glasses is grabbing a blonde woman’s face as she is looking away from him. The mans eyes appear to be closed as if he is going in for a kiss, But the woman is looking away from him.

The picture pans out and there is another young man with a beer bottle in his hand. In the background, the 2 individuals from the previous scene are kissing.

The man with the beer ducks down and slides into the drivers seat of his car.

Two males are laughing, looking at one another from over the top of the car. They are standing on opposite sides. wearing leather jackets. looks like an older generation.

The driver hands his open beer bottle to the lady in the passenger seat. The people in the back are all drinking while in the car with no seat belt on.

Man in the back seat leans up and grabs the drivers shoulder with a concerned look on his face. Appears to be talking to him.

Man leans back and puts his are around the girl next to him. Appears to be his girlfriend.

The driver missed the ignition hole with the key next to the skinny brown steering wheel.

Driver turns the silver, older looking key.

Flash of light and every individual in the car turns into a skeleton.

A skeleton hand and a human hand are shaking whith the words, “drinking and driving can kill a friendship”.

Never Give Up

0.01 to 0.05 : The ads open with  whole family sitting in the car and two little kids are fighting for bag of chips and one girl have headphone and listening to music look like they trying to leave for trip . they are 3 kids and both parents sitting in the car and car on the home drive way . they didn’t leave yet . i think they are waiting for something . before they go to somewhere .

0.05 to 0.10 : Dad has seat belt on and he just looked on front mirror to see who is wearing seat belt on . kids open the chips packet and chips fall all over the car . a teenage girl chewing bubblegum . mom looked at kids too thru front mirror . she told loud to kids something and the cheese puff chips fly in the air because kids ripped the bag .

0.10 to 0.15 dad look at the mirror and think in his head something really deep . he didn’t said something but he was waiting for some  kind of sound to happen . he kind of scared thinking about something .

0.15 to 0.20 kids are arguing and fighting about puff chips and then mom looked at back told them to not to fight and they stop fighting with each other now . the camera flip now and the kids stay quiet and mom looking at kids .

0.20 to 0.25 mom told the kids to buckle up and they did and dad look at back and smile . i think that’s what he was waiting for them to do so they can leave the home . dad take long deep breath after they buckle up .

0.26 to 0.30 they finally drive their car and leave the home .

Conclusion: drive when u hear the seat belt sound . its safety for u and everyone and you will saved from ticket .  you don’t know when what’s going to happen .

video link

Keep your EYES on the Road

[0:00] The opening sense is a young boy getting into the driver seat of an older car. The boy is wearing a a dark blue t-shirt and jeans. He is Caucasian and has short dark hair. He looks clean and well kept. When getting into this older car, something similar to an 1989 ford Lincoln, he has his cell phone in his hand it and looks as if he is texting someone. His cell phone looks to be some type of smart phone.

[0:01- 0:03] The boy takes his right hand and reaches across his body for the buckle and buckles himself. This entire time he does not take his eyes off his phone, which is in his left hand.

[0:04-0:05] The boy is now adjusting the rear view mirror with his right hand but never looks up from his phone which continues to be in his left hand to see where he is adjusting the mirror. He moves the mirror about twice.

[0:06-0:07] the boy now takes his right hand and reaches for the keys which are in the ignition and starts the car turning the keys forward. He continues to look only at his phone in his left hand.

[0:08-0:09] The boy reaches up for the shifter which is places behind the steering wheel on the right side. He pulls it down and puts the car into gear. He continues to look at the phone in his left hand the entire time.

[0:10] The boys right hand now transitions onto the top of the steering wheel and he lends back into a comfortable position while still viewing his phone.

[0:11] The still image of the boy in the car in a laid back position with his right hand on the top of the steering wheel and his head slanted downwards towards his phone in his left hand fades slowly to the background. Big red letters that spell the word STOP in all capital letters appear across the screen.

[0:12-0:14] An image of an iguana appears the screen. The iguana’s eyes are moving all around looking in multiple different directions . The words Can you do this? Appear along the bottom of the screen in white.

[0:15-0:16] the camera goes back to the boy in the car but is now zoomed in on the boy’s face. The camera shows from his chest up. The phone is now in his right hand held up higher in front of his face. His left hand is on the steering wheel. He is attempting to move his eyes around the same way the iguana was from the previous screen. The boy has a strange smirk on his face but also expresses a sense of confusion.

[0:17] the screen is the same as the prior one except for the word No? in white appears on the bottom of the screen.

[0:18] The boy now looks completely away from his phone and shrugs his shoulders. The grin is still on his face and the word No? is still on the screen. He also now turns his head to face the camera on the right side of his body.

[0:19] The camera slowly fades out showing the majority of the car and the boy through the passenger side window. The boy takes the phone which is in his right hand and tosses it up and it lands in the passenger seat. He then looks forward as if he is about to drive.

[0:20] the car drives out of the screen from the left to right.

[0:21] the screen now shows a picture of the woods with a short wooden fence along the side of the road appears and the words Then DON’T text and drive. Appear in the front of the screen. The letter are in white and the only letters in capital are DON’T and the T in then.

[0:22] The screen fades to black.

[0:23- 0:26] the words Keep both EYEs on the road. Appear on the black screen. They are in a blueish, greenish colored collage fading from one to the other. The word EYES is in all caps.

[0:27-0:29] the screen now transitions into the same black screen with yellow dash marks going through the bottom of the screen. It makes it look almost like a road. In the middle of the screen “STOPTEXTSSTOPWRECKS.ORG” appears. The letters are all in caps and STOP is in yellow while the rest is in white. On the left side of the dash marks the words project yellow light area with a traffic sign and below that Ad councils symbol appears. On the right side of the dash marks appears NOYS in blue and under that is NHTSA with a symbol along that in the beginning.

https://www.youtube.com/watch?v=tT415epIpY8

[JH1]