Rebuttal Argument – anonymous

Every patient diagnosed with Alzheimer’s has died or has been pronounced terminally ill, their life span post diagnosis is estimated between 8 to 10 years. Imagine knowing that eventually everything including family members, friends, and even a significant other will all be forgotten. Lost in the abyss that is the human mind, you lose all sense of self and to the outside world you are near equivalent to a zombie. Unable to communicate with anyone it is unknown if anything is still left of the person that once dwelled with-in the physical body that is still alive. While Alzheimer’s has no current cure that does not justify its victims to be abandoned and left for dead, there are many options to be explored in helping them from digressing further.

Definition Argument – anonymous

Alzheimer’s or AD is a type of dementia that causes problems with memory, thinking and behavior. While AD is now currently gaining more recognition in the medical field we often times we do not see underlying long-term effects AD has on families and society as a whole. By exposing these ugly truths we can gain some support from formerly unaware bystanders. It is not only the disease carrier who is affected by AD, it is the entire familie’s disease. More than 40% of family caregivers report that the emotional stress of their role is high or very high. Imagine the person who raised you from a baby, taught you everything you know, gave you more than anyone now unable to communicate or even feed themselves. That is the ugly truth that plagues more than 15 million Americans on a day to day basis. Alzheimers is a truly despicable disease that takes the very thing that makes us who we are and distorts it until theres nothing left, just a shell of who we once were.

This progressive and incurable disease, like most diseases, comes in varying stages ranging from one to seven in the medical world. During stage one, Alzheimer’s disease is not detectable and no memory problems or other symptoms of dementia are evident. Next comes stage two where the senior may notice minor memory problems or lose things around the house, although not to the point where the memory loss can easily be distinguished from normal age related memory loss. The person will still do well on memory tests and the disease is unlikely to be detected by physicians or loved ones. After that the friends and family members of the senior may begin to notice memory and cognitive problems. After further investigation and testing physicians will recognize a deficiency in memory skills and cognitive functions, and family members will be able to spot it right away. Some signs of this stage are delayed communications, having trouble remembering new acquaintances, and they may find it hard to plan/organize. Stage 4 is where the disease really begins to affect day to day tasks, things such as managing finances and keeping track of valuables become too difficult for them. In stage 5 they become significantly more dependent upon assistance from others, its at this stage that family members realize just how physically and emotionally draining the constant care is on everyone involved. The next two stages, stages 6 and 7, are the most debilitating of the seven stages where the victim basically becomes numb to the world unable to express the simplest emotion. Blank stares into nothing and not being able to control bowels are a few of the symptoms of the final stages of Alzheimer’s disease. At this point in the diseases progression the patient is nearing the end of their life, since the disease is terminal no one has ever survived the tenacity this disease possesses.

Since scientists and doctors have not found the exact cause of AD it is almost impossible to obtain a cure for it. Further research needs to be conducted to evaluate the cause, develop predictors to catch disease in its early stages, and find variables that may play an influential role in the pace the disease accelerates at. This is easier said than done the brain is the single most complicated organ in the human body, it controls everything from feeling the heat of a fire to storing memories from events that happened decades ago.The brain is the most complex organ in a vertebrate’s body. In a typical human, the cere-bral cortex (the largest part) is estimated to contain 15–33 billion neurons, each connected by synapses to several thousand other neurons. No one quite knows how information is encoded in the brain from cell to cell or even if information is encoded differently in different sections of the brain. What this means is we still have years and years of research before we get anywhere near close to finding a cure for this disease. It is not as simple as a vaccination and has nothing to do with bacteria or antibodies. To be truly proactive in reducing the impact the disease has on us we need to look for answers in the here and now, not 20 years from now. The mind is comparable to a tool, and just like any tool it can become dull or rusted, keeping our minds sharp is the quickest and most cost effective method of beating Alzheimer’s. This can be achieved by simple day to day things that some older people do not always keep up with. Simply having a conversation with someone can help keep your wits about you and as common as this may sound some older people do not have that luxury. Cooped up in their house all day or left in a nursing home to wither is the norm for a great number of our elders, they are not treated like the people they are anymore and instead are ignored and ridiculed. It is not clear where or when this mentality of complete apathy for our elders occurred but surely these are not the morals we wish to teach our children less we endure the same fate. There needs to be a government regulated clinic where people of a certain age can retreat if the means are not there for them in their current situation. A place where they can be cared for and talked to like the human beings they are, this would not only supply jobs to thousands of young adults but also create a better environment for everyone to live. No one wants to see an 80 year old abandoned at an emergency room with no place to turn. We can beat this stigma that the elderly have no value, it is beginning to take hold in our younger generation and needs to be eradicated now.

Works Cited

“Learning How Little We Know About the Brain.” The NewYork Times. N.p., n.d. Web. 14 Dec. 2016.

“Alzheimer’s Statistics.” Alzheimers.net. N.p., n.d. Web. 13 Dec. 2016.

Mayo Clinic Staff Print. “Alzheimer’s Disease.” Treatment – Alzheimer’s Disease. N.p., 22 Dec. 2015. Web. 13 Dec. 2016.

Bibliography – anonymous

 1.  Egan, Timothy. “Old, Ailing and Finally a Burden Abandoned.” The New York Times. The New York Times, 25 Mar. 1992. Web. 07 Dec. 2016.

Background: This article highlights the side of Alzheimer’s that doesn’t come to mind for most. When the struggle of taking care of a family member with AD becomes too much many resort to this.

How I used it: I used this article to really bring my thesis to a solid foundation. Within this article I was able to draw out personal stories that really hit home as to just how serious this disease is.

2. “Alzheimer’s Disease & Dementia.” Alzheimer’s Disease & Dementia. N.p., 07 Dec. 2016. Web. 07 Dec. 2016.

Background: Not many people even know the basics of Alzheimer’s. Establishing this website is crucial for not only my reader and I but it also helps the world.

How I used it: This was a website post that gave me the basic foundation I needed to accurately describe the fundamentals of what Alzheimer’s is and how it effects your body.

3. “Stages of Alzheimer’s & Symptoms.” Stages of Alzheimer’s & Symptoms. N.p., n.d. Web. 07 Dec. 2016.

Background: This web article addressed in more detail the steps and stages Alzheimer’s can take during its progression.

How I used it: I used this piece of material to further my readers understanding on AD.

4. Rebecca Ley for the Daily Mail. “Why DO so Many Children Abandon Parents in Their Darkest Hour?” Daily Mail Online. Associated Newspapers, 28 May 2014. Web. 13 Dec. 2016.

Background: This was an article that I needed to use to touch on the emotional side of the reader. I reached out to get some empathy from my reader and give my paper a humanistic approach.

How I used it:

 5. Mayo Clinic Staff Print. “Alzheimer’s Disease.” Treatment – Alzheimer’s Disease. N.p., 22 Dec. 2015. Web. 13 Dec. 2016.

Background:

How I used it:

6. “Alzheimer’s Statistics.” Alzheimers.net. N.p., n.d. Web. 13 Dec. 2016.

Background: This was purely a website to provide my research paper with legitimate statistics regarding AD in modern America.

How I used it: I used these statistics to further my point in my sub-topic of why AD sufferers need programs that provide them with advanced care and treatment. Some statistics such as 1 in 9 Americans over the age of 65 have some form of dementia was staggering to hear.

 7. “Midlife Vascular Risk Factors and Alzheimer’s Disease in Later Life: Longitudinal, Population Based Study.” Midlife Vascular Risk Factors and Alzheimer’s Disease in Later Life. N.p., n.d. Web. 13 Dec. 2016.

Background:

How I used it:

8. “Learning How Little We Know About the Brain.” The NewYork Times. N.p., n.d. Web. 14 Dec. 2016.

Background: This article highlighted just how little we really know about the thing that controls our every thought emotion or feeling. The brain is said to be less explored than even space, with this much room for research its hard to say we will ever find a cure.

How I used it: I used it to expose the truth that Alzheimer’s is a disease that effects the brain, the most complex organ we have, and a cure will take years and years of work. I counterintuitively used this argument to actually help aid my position that patients with AD need treatments that are available now.

Research Position Paper – anonymous

While Alzheimer’s disease or AD has no cure therefore its progression is inevitable, too many of our elders suffering from this debilitating disease do not receive the treatment they need. Many with Alzheimer’s disease are treated like second class citizens and as a society it is our ethical responsibility to take care of them to the best of our ability. It is a common misconception that anyone with Alzheimer’s cannot function, this is simply not true. Getting those who are still in the infancy stages of the disease involved in stimulating activity is shown to be one of the best ways to halt its progression, and under proper care they can still live a comfortable and productive life.

The single harshest fact to come to terms with for me while doing my research was just how many of our elders are treated poorly and to the extent it’s done. Although not throughly researched it is estimated in the year 2015 over 70,000 elderly parents were abandoned by their family members. This trend has even picked up its own name, “Granny Dumping”, and was unheard of until around 15 years ago.

Alzheimer’s or AD is a type of dementia that causes problems with memory, thinking and behavior. While AD is now currently gaining more recognition in the medical field we often times we do not see underlying long-term effects AD has on families and society as a whole. By exposing these ugly truths we can gain some support from formerly unaware bystanders. It is not only the disease carrier who is affected by AD, it is the entire familie’s disease. More than 40% of family caregivers report that the emotional stress of their role is high or very high. Imagine the person who raised you from a baby, taught you everything you know, gave you more than anyone now unable to communicate or even feed themselves. That is the ugly truth that plagues more than 15 million Americans on a day to day basis. Alzheimers is a truly despicable disease that takes the very thing that makes us who we are and distorts it until theres nothing left, just a shell of who we once were.

This progressive and incurable disease, like most diseases, comes in varying stages ranging from one to seven in the medical world. During stage one, Alzheimer’s disease is not detectable and no memory problems or other symptoms of dementia are evident. Next comes stage two where the senior may notice minor memory problems or lose things around the house, although not to the point where the memory loss can easily be distinguished from normal age related memory loss. The person will still do well on memory tests and the disease is unlikely to be detected by physicians or loved ones. After that the friends and family members of the senior may begin to notice memory and cognitive problems. After further investigation and testing physicians will recognize a deficiency in memory skills and cognitive functions, and family members will be able to spot it right away. Some signs of this stage are delayed communications, having trouble remembering new acquaintances, and they may find it hard to plan/organize. Stage 4 is where the disease really begins to affect day to day tasks, things such as managing finances and keeping track of valuables become too difficult for them. In stage 5 they become significantly more dependent upon assistance from others, its at this stage that family members realize just how physically and emotionally draining the constant care is on everyone involved. The next two stages, stages 6 and 7, are the most debilitating of the seven stages where the victim basically becomes numb to the world unable to express the simplest emotion. Blank stares into nothing and not being able to control bowels are a few of the symptoms of the final stages of Alzheimer’s disease. At this point in the diseases progression the patient is nearing the end of their life, since the disease is terminal no one has ever survived the tenacity this disease possesses.

Since scientists and doctors have not found the exact cause of AD it is almost impossible to obtain a cure for it. Further research needs to be conducted to evaluate the cause, develop predictors to catch disease in its early stages, and find variables that may play an influential role in the pace the disease accelerates at. This is easier said than done the brain is the single most complicated organ in the human body, it controls everything from feeling the heat of a fire to storing memories from events that happened decades ago.The brain is the most complex organ in a vertebrate’s body. In a typical human, the cere-bral cortex (the largest part) is estimated to contain 15–33 billion neurons, each connected by synapses to several thousand other neurons. No one quite knows how information is encoded in the brain from cell to cell or even if information is encoded differently in different sections of the brain. What this means is we still have years and years of research before we get anywhere near close to finding a cure for this disease. It is not as simple as a vaccination and has nothing to do with bacteria or antibodies. To be truly proactive in reducing the impact the disease has on us we need to look for answers in the here and now, not 20 years from now. The mind is comparable to a tool, and just like any tool it can become dull or rusted, keeping our minds sharp is the quickest and most cost effective method of beating Alzheimer’s. This can be achieved by simple day to day things that some older people do not always keep up with. Simply having a conversation with someone can help keep your wits about you and as common as this may sound some older people do not have that luxury. Cooped up in their house all day or left in a nursing home to wither is the norm for a great number of our elders, they are not treated like the people they are anymore and instead are ignored and ridiculed. It is not clear where or when this mentality of complete apathy for our elders occurred but surely these are not the morals we wish to teach our children less we endure the same fate. There needs to be a government regulated clinic where people of a certain age can retreat if the means are not there for them in their current situation. A place where they can be cared for and talked to like the human beings they are, this would not only supply jobs to thousands of young adults but also create a better environment for everyone to live. No one wants to see an 80 year old abandoned at an emergency room with no place to turn. We can beat this stigma that the elderly have no value, it is beginning to take hold in our younger generation and needs to be eradicated now.

Every patient diagnosed with Alzheimer’s has died or has been pronounced terminally ill, their life span post diagnosis is estimated between 8 to 10 years. Imagine knowing that eventually everything including family members, friends, and even a significant other will all be forgotten. Lost in the abyss that is the human mind, you lose all sense of self and to the outside world you are near equivalent to a zombie. Unable to communicate with anyone it is unknown if anything is still left of the person that once dwelled with-in the physical body that is still alive. While Alzheimer’s has no current cure that does not justify its victims to be abandoned and left for dead, there are many options to be explored in helping them from digressing further.

Works Cited

Egan, Timothy. “Old, Ailing and Finally a Burden Abandoned.” The New York Times. The New York Times, 25 Mar. 1992. Web. 07 Dec. 2016.

“Alzheimer’s Disease & Dementia.” Alzheimer’s Disease & Dementia. N.p., 07 Dec. 2016.

“Stages of Alzheimer’s & Symptoms.” Stages of Alzheimer’s & Symptoms. N.p., n.d. Web. 07 Dec. 2016.

Mayo Clinic Staff Print. “Alzheimer’s Disease.” Treatment – Alzheimer’s Disease. N.p., 22 Dec. 2015. Web. 13 Dec. 2016.

Rebecca Ley. “Why DO so Many Children Abandon Parents in Their Darkest Hour?” Daily Mail Online. Associated Newspapers, 28 May 2014. Web. 13 Dec. 2016.

“Alzheimer’s Statistics.” Alzheimers.net. N.p., n.d. Web. 13 Dec. 2016.

A08: Definition Argument – anonymous

Global Warming by definition is a gradual increase in the overall temperature of the earth’s atmosphere generally attributed to the greenhouse effect caused by increased levels of carbon dioxide, chlorofluorocarbons, and other pollutants. The name “Global Warming” can give off a less than threatening vibe to many young adults, seasoned old timers, or to anything in between.

Reflective – anonymous

Core Value I. My work demonstrates that I used a variety of social and interactive practices that involve recursive stages of exploration, discovery, conceptualization, and development.

Throughout this semester I used a variety of social and interactive practices that involve recursive stages of exploration, discovery, conceptualization, and development. This was most evident in my first assignment, Stone Money, where I examined every aspect of the authors work and used each meaning to form a culmination statement. Most of all I was taught that not all statements come a face value, sometimes you you to dig further to get want the author really wants you to know.

Core Value II. My work demonstrates that I placed texts into conversation with one another to create meaning by synthesizing ideas from various discourse communities.

My work demonstrates that I placed texts into conversation with one another to create meaning by synthesizing ideas from various discourse communities. This was one I had trouble with, most of my work was self generated being that I have a lot of thoughts. I did manage to use that draw back how ever to develop my own view points on other people’s work. This was most apparent in my Visual Rewrite where I was able to draw from visual cues and make my own observations.

Core Value III. My work demonstrates that I rhetorically analyzed the purpose, audience, and contexts of my own writing and other texts and visual arguments.

My work demonstrates that I rhetorically analyzed the purpose, audience, and contexts of my own writing and other texts and visual arguments. When reaching out to my audience in my Definition Rewrite I made it clear there was more than just one definition of Alzheimer’s disease. By incorporating the standard definition, its connotation, and also its unknown effects I believe I really opened my readers mind to its complexity.

Core Value IV: My work demonstrates that I have met the expectations of academic writing by locating, evaluating, and incorporating illustrations and evidence to support my own ideas and interpretations.

My work demonstrates that I have met the expectations of academic writing by locating, evaluating, and incorporating illustrations and evidence to support my own ideas and interpretations by writing my Proposal+5 by coming up with a solid thesis. I evaluated which would suit my type of argument best and went onto to pick a suitable topic.

Core Value V. My work demonstrates that I respect my ethical responsibility to represent complex ideas fairly and to the sources of my information with appropriate citation.

My work demonstrates that I respect my ethical responsibility to represent complex ideas fairly and to the sources of my information with appropriate citation. This was shown in my Annotated Bibliography assignment where I gathered the resources necessary to make a sound argument for my paper. I hand picked sources to align with my ideals and beliefs, this in turn gave my own opinion a stronger foothold.

White Paper – anonymous

Ignorance; Global Warming’s Ally

A Practice Opening:

The future is closer than we think, and our planet is in imminent danger of becoming an inhospitable place. Since the beginning of the industrial revolution we have been spiraling downwards into a society that uses its natural resources at an unsustainable rate. Research has shown the amount of green house gases that are being released into our atmosphere has been growing at an exponential rate. Humans have increased the amount of CO2 in the atmosphere by 40% over the past 150 years, primarily through the combustion of fossil fuels. The developed “Western World” has made some very progressive break-throughs in  moving towards using cleaner energy more consistently. Methods of capturing “Renewable Energy” has become more realistic in recent years. Establishing sites where energy is derived solely from solar or wind is becoming more and more common. It’s efficiency is on the rise and is only getting better with four U.S. cities already running on 100% renewable energy.

Purposeful Summary: 

“MAULVIWALA, India — Desperate to reduce the pollution that has made New Delhi’s air quality among the worst in the world, the city has banned private cars for two-week periods and campaigned to reduce its ubiquitous fireworks during holiday celebrations.

But one thing India has not seriously tried could make the most difference: curtailing the fires set to rice fields by hundreds of thousands of farmers in the nearby states of Punjab and Haryana, where much of the nation’s wheat and rice is grown.”

The burning of crops in countries like India has been a leading source of air pollution for decades, but only until now is it being recognized. Conditions for people living in New Delhi are among the worst in the world as far as air quality goes. The government has set regulations to try and bring emissions to a controllable rate. They include regulations on private car use, bringing large construction operations to the outskirts of the city, and mandating its fleet of taxis and buses use compressed natural gas. All across India’s northern plains affects of the crop burning are being felt, the damage is not caused by a few farms but by hundreds of thousands of farmers setting ablaze all within the same time period.

Working Hypothesis 1:

If we come together in a global effort to halt the progression of global warming it is possible to save what we have left of our earth. The only way this can be done is through cooperation, progressive advocates in the justice system, and ending the corruption that plagues government bodies every where.

 

Safer Saws – anonymous

1A. Manufacturers

“When you’re cutting wood, if you accidentally run your hand into the blade, it’ll stop it so quickly that you just get a little nick instead of maybe taking some fingers off.”

1B. An ordinary saw would cause severe injury if your hand touched the blade, but this saw is different. It can save your fingers.

1C. This statement is factual, the blade will stop when touched by your finger.

1D. The statement by itself has no factual evidence and is casual at best. The only reason I know the sentence is factual is from the video that is part of the article.

2A. Customers

“To hold Bosch liable for not making a bad business decision that would cost them lots of money seems a bit unreasonable if not ludicrous.”

2B. Pinning the blame on Bosch for not incorporating this new technology is not fair considering it would be detrimental to their business.

2C. This a statement of opinion concluding holding Bosch liable is “unreasonable.”

2D. While poorly worded and not quite a rhetoric this is an opinion. The only problem I have with this statement is the jump from “a bit unreasonable” to “ludicrous”. The point he is trying to make becomes convoluted and a lot less stable when he tries to equate unreasonable to ludicrous.

3A. Industry Spokespeople

“SawStop is currently available in the marketplace to any consumer who chooses to purchase it.”

3B. SawStop can be purchased by any customer who wants it.

3C. This is a factual opinion, stating that anyone who feels the need to purchase this additional safety measure.

3D. This sentence is very subtly hinting at the fact that if the consumer wants to get the additional safety of SawStop it is “available” for purchase.

4A. Consumer Safety Advocates

“As I have stated many times before—and as is now reflected in the agency’s new strategic plan—one of the CPSC’s primary goals is a commitment to prevention.”

4B. The CPSC has a strategic plan which includes the goal to prevent future table saw injuries.

4C. This is a well versed clinical response to the safety advocates core values and goals.

4D. They claim they have gone over this many times and it should be common knowledge. Although they go on to say the agency is incorporating a “new strategic plan”. Is this new plan different than the original? At the end they do instill their primary goal is still the same, “commitment to prevention.”

5A. Injured Plaintiffs

“Wec says his permanent and “traumatic injury” could have been prevented if Bosch and its competitors had not rejected and fought against the safety technology.”

5B. This is a really opinionated statement, quoting “Wec”, saying his injury could of been prevented if only Bosch had not denied the new technology.

5C. This is a opinionated view from a victim that is obviously very biased. It sets out to demonize the big corporation that is “Bosch”.

5D. This claim is paraphrased and can be easily disputed. It gives off a personal and clearly biased vibe, and to me seems almost phony. There is no evidence and no face to put on the injury so for all intensive purposes its a fairy-tale.

6A. Personal Injury Lawyers

“Although SawStop safety technology has been around for more than ten years, not all table saw manufacturers have adopted it.”

6B. Although SawStop safety technology has been around for more than ten years, not all table saw manufacturers have adopted it.

6C. This is a clear cut statement verbalizing how long SawStop has been around and letting the reader know not everyone has adopted it.

6D. Not the most persuasive statement ever made but what it lacks in details it makes up for in simplicity. Sometimes a clear cut statement can be more influential than a million different metaphors and statistics.

7A. Government Officials

“The benefits of improving table saw safety clearly outweigh the costs.”

7B. There are many benefits of improving the table saw, cost should not be an issue.

7C. This is a opinionated claim. It insinuates that incorporating this new technology is a situation of morality. We shouldn’t negotiate price when it can save someone from traumatic injury.

7D. Again, not very well defined in the wording and reasoning. What are the benefits? What are the costs?

8A. News Reporters

“But as well as the technology works, the major tool companies have failed to put this kind of device on any of their table saws — even eight years after Gass offered to license it to them.”

8B. This technology is proven to work yet major tool companies refuse to use it, even after Gass offered them the license.

8C. This is another opinionated claim backed by some fact. The blame is directed toward these tool companies suggesting they are neglectful for not accepting the license.

8D. This statement is persuasive enough but gives no statistics to help convince the reader the companies are indeed neglectful. “Failed” is a strong word and was used pretty tactfully in this claim.

Visual Rewrite – anonymous

0:01 The advertisement opens with a group of three men in the woods, one is standing still looking up with a perplexed look on his face. The other two are seen walking out from a path carrying some wood presumably to start a fire. They are all dressed to fit the part of a camper. It looks to be late day as the sun is not directly above but instead coming from an angle. As the two men approach their friend they stop close to him, with a proud/accomplished expression on their face they drop the sticks in a pile where some had already been placed. At this point the two seem to be done with their task and look ready to start the fire.

0:02-0:03 The camera angle then changes to beneath the mans shoulders who was staring upwards. The view is of his head and of the multiple branches that are seen swaying in the breeze above. The camera stays there for a slight pause. Is he worried this maybe a bad spot for the fire? The brush overhead could easily catch on fire.

0:04-0:07 The camera then goes back to the man’s face who was seen staring up. He is looking at his friends and can be seen saying something to them as his head nods in one direction perhaps signaling them to move to a different location. Camera then pans out onto all of them and the two who got the wood seem to have a disgruntled look on their face.

0:08-0:10 The agitated looks of the two men quickly turn to a face of apprehension. Their vision shifts away from their friend to something behind him not seen on camera. Noticing his friends gaze the man turns around slowly and is met by an imposing figure. A huge creature with brown fur is standing within inches of the man.

0:11-0:16 The next shot is of Smokey the bear towering over the man looking down on him. There is a brief pause making the moment even more dramatic. Smokey then closes his eyes and leans in to hug the man who is in complete shock. The camera angles to just the mans face pressed against the bears furry body. His nervous expression then slowly turns into relief as he puts his arms around Smokey. An awkward smile slowly envelopes the man’s face as he takes in the magnitude of the situation he is in.

0:17-0:30 Smokey then turns and slowly walks back into the forrest, with the camera behind the men watching him walk away. It then returns to a full body shot of all of the men. Their body language seems to still be in awe as they are all very still. After a brief moment one man says something short probably to break the silence and put what just happened into perspective. Just as Smokey is seen leaving the view of the camera the one man in the middle awkwardly waves bye.

This short video clip is very simply laid out and easy for anyone to understand. Even without the sound it is easy to put the pieces together to see what the objective of the video is. The camera angles allow for your mind to interpret the different moments with varying thought provoking emotions. For me I was able to picture someone with a deeper concern for their environment and an understanding of consequences. Protecting our environment in today’s modern manufacturing based world is a crucial endeavor our species faces and cannot be taken lightly. This commercial although not portraying it quite that way is a good start. The spokesman of natural conservation, Smokey, was also a good icon to use as a support. This most definitely reaches out to animals lovers and if it wasn’t clear that our wildlife and conservation of habitats are intertwined this consolidated it.