Visual Rhetoric—MyrtleView

Ad Council – “Restaurant”

:00- :01

The camera is zoomed out so that the viewers can see that the setting is a restaurant filled with people eating and talking among themselves. In the center of the frame we find a couple in a restaurant sitting down. They seem to be the camera’s main focus. The waiter is facing the woman, I assume he is taking her order.

:02- :16

The camera then zooms in on the woman. The woman is firing question after question towards the waiter. Her date seems calm during the interrogation but the waiter does appear to be a little flustered.

:17- :25

The words “we ask questions everywhere we go” appears in the middle of the scene to draw the audience’s attention. During this frame the camera goes to the setting of an examination room and the woman from the restaurant is sitting on the exam table. The woman is very shy and quiet when her doctor asks her is she has any concerns. At the end of this scene the words “except here” are in bold white in the middle of the frame.

:26- :30

The ad ends by directing people viewing this to get questions they should be asking their healthcare provider.


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