0:01. As the scene opens up, we see a partial view of the back of a black jeep appearing to be old and worn out, maybe from the early nineties? The top is also completely removed from the vehicle. To the left of the spare tire, there is a magnet featuring a white silhouette of a beast and under it are the words “I believe.” The Jeep appears to be travelling down a dirt road in an arid environment. The sky is covered in gray clouds to which are shielding most of the sunlight making everything appear gray.
The camera pans out to reveal the driver of the Jeep. The only thing you can see is the back of the driver. He is wearing an akubra style hat with the brim wrapping all the way around the hat, he is also wearing a brown leather jacket, suggesting he is some sort of explorer.
0:02-3. We are now sitting in the passenger seat of the Jeep viewing the air freshener dangling from the rearview mirror. It is in the shape of a beast walking on two legs covered in brown fur.
0:04. We look down into the vehicle from overhead. There are brown colored binoculars laying on top of a large map on the passenger seat. Facing screen up on the binoculars is an iPhone.
This is the first time we see the interior of the vehicle. The gauges are all in the center of the dashboard and again the seem to be very old and non-digital. There are also a pair of work gloves on the floor of the passenger side.
0:05-6. The phone screen illuminates with a text from someone. We now see the driver’s face for the first time. He is very young probably aging between twenty-two and twenty-five years old. He wears expensive-looking glasses. The driver takes his eyes off the road and turns his attention to his cell-phone on the passenger seat.
0:07-9. Text appears on a black screen stating “The average text takes your eyes off the road for 5 seconds.”
0:10-11. The driver is now reading his texts while driving . The person said “Are you still hunting bigfoot?” So now we have confirmed that the beast that the driver has all over his car is indeed bigfoot and the driver is looking for the mythical creature.
0:12-14. The vehicle is driving straight towards the camera still on the road. The license plate reads “BF HTR” which could only mean ‘bigfoot hunter.’ The driver is still looking at his phone while bigfoot walks in front of the camera and all you see is his from his chest to his torso. The vehicle nearly strikes bigfoot as he walks across the rode but the driver does not notice the creature.
0:15. There is a close up of the cell phone and the driver finishes the text, sends it, and places the phone back on the passenger seat.
0:16-18. We see the driver from the eyes of the figurative passenger and he is intently looking at the surrounding area indicating he is searching for bigfoot.
0:19-22. The audience looks at the vehicle travelling along the road as if they were in the woods looking out towards the road. The words “Just enough time to miss Bigfoot” are across the top of the screen. Then we see the familiar body of Bigfoot walk across the screen one more time.
0:23-25. The screen fades to black and the words “And so much more…” are displayed on the screen. The filmmaker is clearly referring to the possibility of a fatal accident due to texting and driving.
0:26-30. A website is now on the screen called ‘stoptextsstopwrecks.org’ this confirms that this is a no texting and driving ad.