Visual Rhetoric – rainbow987

0:02 – In the first image, a group of young people comprised of both males and females are sitting in a room. There is a tan couch and curtains, which could suggest that they are in a living room. The curtains are closed, so it is probably night time. One of the boys is sitting on a pink bouncy ball on top of the couch. He looks unsteady, like he could fall very easily. Red solo cups are scattered around the room and in people’s hands, indicating that they are most likely drinking alcohol. There is a guitar in the corner of the room, so one or more of the people in the scene are probably able to play the instrument. There is also an abstract looking painting on the wall.

0:03 – In this image, the boy on the bouncy ball is seen falling off and tumbling towards the ground. The camera pans out to show more of the room. There is a big mess of red solo cups and food scattered around the room. There is a lamp turned on, which most likely confirms the theory that it is night time. There are weights on the floor, which suggests that one or more of the people work out.

0:04 – The boy on the bouncy ball completely crashes onto the ground, causing a table filled with food to break. He falls and is seen lying on the ground. White text appears on the screen over top of the scene. It says “PARTY FOUL.” This text is most likely referring to the boy falling on the ground. It was a poor choice to joke around on the bouncy ball, causing the boy to fall. Therefore, it could be considered a party foul. The camera pans out further and you can see another young girl holding a red solo cup. She has her hand raised to her face, indicating that she is shocked/surprised. This expression is probably a reaction to the boy falling and breaking the table.

0:05 – A new scene appears. A group of young people are sitting around a table, which appears to be in a kitchen or dining room. On the table, there is beer, red solo cups, hot sauce, and a plate that looks like it is filled with spicy peppers. A man in a red checkered shirt and backwards hat is eating the peppers by shoving a lot of them in his mouth at once. A woman is standing near him, dumping hot sauce onto the peppers as he eats them. There is a group of people gathered around the table cheering on the man as he shoves the food into his mouth. It looks like it is night time due to the lighting in the room. The lights are clearly on in the room due to the yellow hue. It is most likely summer, since the woman is wearing shorts and a tank top.

0:06 – The man is trying to swallow the peppers while laughing along with everyone. He appears to be struggling. He is sitting on a cushioned bench around a table.

0:07 – The man stands up and spits out his food onto the table. The woman next to him opens her mouth wide, showing that she is shocked.

0:08 – The scene is still the same, except more white text appears on the screen that says “PARTY FOUL.” It is obvious the text is in response to the man spitting out his food. It is implied that shoving too much spicy food into his mouth at once was a poor decision.
0:09 – A new scene appears. There is a fireplace in the background with alcohol sitting on the ledge. There are people talking around the room. The lighting is dimmed. There is a young man and a young woman in the room. The girl appears to be swinging a golf club. The boy appears to be assisting her. There are also blue solo cups scattered throughout the room, which suggests that they are drinking alcohol.

0:11 – The girl swings the golf club, and it flies out of her hand and lands on the ground. The couple looks surprised and shocked as to what just occurred.

0:13 – The camera pans to the wall, showing that the golf club knocked a mirror off the wall. The people around look shocked and worried by their wide eyed expressions. The same white text appears on the screen once again, saying “PARTY FOUL.” Swinging a golf club indoors could be considered a poor decision, prompting the words.

0:14 – The scene changed once again. The camera is above a group of people crowding around a table. There are blue solo cups arranged on the table, suggesting that the group is partaking in a drinking game. There is food on the floor. There is a fireplace and a television, so it is probably a living or family room.

0:15 – The young man that was standing near the table filled with the blue solo cups jumps onto the table, landing on his stomach. There are people standing and sitting around the room with blue solo cups in hand.

0:16 – The table breaks as the man’s weight lands upon it. The blue solo cups fall onto the floor. The same white text appears on the screen reading “PARTY FOUL.” Once again, this text is referring to the poor decision of the man crashing onto the table.

0:18 – There is a group of young adults outside. It is night time. Everyone is dressed in short sleeves, suggesting that it is summer. There is a man smiling and holding his hand up. It looks like he might be about to give a handshake to the man standing next to him. The group of people are standing along a wooden fence.

0:20 – The people start walking in one direction. They are laughing, and it looks like they might be being loud.

0:22 – One of the young men takes keys out of his pocket and unlocks a car. He and others and walking in the direction of the vehicle.

0:24 – The young man walks to the car and pulls open the driver’s door. People are walking around him.

0:25 – The young man is laughing and appears carefree as he gets into the car. There is a young woman getting into the passenger seat.
0:27 – The scene is of the young man and woman sitting in the car. They appear to be talking to one another. White text appears on the screen that says “underage drinking and driving.”

0:28 – The same scene is in the background. However, new white text appears that says “the ultimate PARTY FOUL.” This message is in reference to the young man. He had obviously been drinking and therefore should not be driving. Therefore, it is an extremely dangerous party foul.

0:31 – The scene fades out and becomes completely black. White text is all that is left on the screen, which reads “ultimatepartyfoul.org.” The words provide a link for a viewer to go to in order to find out more information about underage drinking and driving.

This PSA, entitled “Party Foul,” is about underage drinking and driving. It shows multiple scenarios in which young adults make poor decisions due to the effects of alcohol. These actions are often dangerous. Then, it shows a young man who had been drinking getting into a car to drive, along with a passenger. Words appear on the screen explaining how this is a bad idea while also implying the danger of it.

2 thoughts on “Visual Rhetoric – rainbow987”

  1. Hey, Rainbow! I see why your analysis begins at :02. The screen is black for :00 and :01.

    I haven’t watched this video, so to avoid prejudice, I’ll view just the first second and respond only to what you’ve written in your :02 analysis. If what I have to offer as observations about that first second help you more closely analyze the remainder of the video in your next draft, I’ll consider myself successful.

    What you said:
    0:02 – In the first image, a group of young people comprised of both males and females are sitting in a room. There is a tan couch and curtains, which could suggest that they are in a living room. The curtains are closed, so it is probably night time. One of the boys is sitting on a pink bouncy ball on top of the couch. He looks unsteady, like he could fall very easily. Red solo cups are scattered around the room and in people’s hands, indicating that they are most likely drinking alcohol. There is a guitar in the corner of the room, so one or more of the people in the scene are probably able to play the instrument. There is also an abstract looking painting on the wall.

    That seems fine although I wonder why closed curtains indicate night-time. I’m perplexed about a bouncy ball on top of a couch, but if that’s what we’re looking at, that’s what we’re looking at. Goofy kids a little tipsy, right?

    My observations:
    —Granted the people in the first second of video are young. More importantly, given the presence of the Solo cups and the implication that they’re drinking, are they of legal age to drink alcohol? It’s the important question. What’s your take on their legality?
    —In addition to representing both males and females, the group is mixed-race. I’ve been saying this a lot because only one student so far has mentioned the ethnicity of the “characters.” It may be important; it may be irrelevant, but either way, we do notice it and, therefore, it deserves mentioning.
    —The artwork on the wall is not entirely abstract. Its main subject is a skateboarder. Likely not the living room of a house full of adults.

    —I watched the first second, which revealed quite a lot.
    You said:
    0:03 – In this image, the boy on the bouncy ball is seen falling off and tumbling towards the ground. The camera pans out to show more of the room. There is a big mess of red solo cups and food scattered around the room. There is a lamp turned on, which most likely confirms the theory that it is night time. There are weights on the floor, which suggests that one or more of the people work out.

    —That boy who launches the bouncy ball off the sofa is lucky he didn’t break his neck. Somebody hired a very expensive stunt kid to do that trick.
    —The curtains, it turns out, don’t obscure a window at all. They’re set dressing to make a louvered door look like a window.
    —The rest of the furnishings indicate an adolescent decorator. The cheesy tables, the throwback 60s lamp, and the print fabrics were not selected by a sober adult.
    —Either the host is just old enough to have a place, or the room is the “kids room” in a family home.
    —On the other hand, this gathering is not unplanned. The snacks have been placed out in legitimate party bowls.

    Is this useful feedback, Rainbow? Will it help you critically analyze the remaining 30 seconds or so?

    I’d very much appreciate your response. Thank you.

    Like

  2. Thank you for the feedback. This information will help me to analyze the video even further and take notice of details that I missed upon first view.

    Like

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