Don’t Set Yourself Back

• (0:00-0:01)-The first shot shows a man doing pushups in a dreary, semi-lit room. His hair is of medium length but looks clean and well groomed. His face is showing some stubble but whether that is done on purpose is unclear. He looks to be somewhere in his twenties but no older than early thirties.

• (0:02-0:05)-The second shot shows the same man sitting up against a wall in the same room. This reveals he is wearing jeans, a white crewneck t-shirt and dark socks. He seems at ease in a relaxed position, throwing playing cards into an empty coffee can. However, his facial expression shows signs of boredom and frustration like he’s trying to pass the time. Why not leave the room? Or is he not allowed to? My first thought was that he was in a holding cell in a jail or something of a similar situation.
• (0:05-0:07)-The following shots show the man staring longingly at two photos. The first is a photo of a really nice, shiny, black, old car in a driveway. Is it his? The second photo is of a pretty, dark haired woman with fair skin and a soft smile. She’s only shown from her from the elbows up. What’s the relationship between the man and woman? Were they together at some point? Where is she now?
• (0:08-0:12)-In next few shots, the man is shown playing a harmonica, stacking matchsticks, and crossing days off an empty calendar with a sharpie. These reinforce the idea of boredom and loneliness.
• (0:13-0:15)-He is now sitting on the floor up against what looks like a bed and his bouncing something off the wall in front of him. It’s probably a ball of some kind but isn’t made clear. This makes a thumping noise.
• (0:17-0:20)-It seems the noise has attracted some attention as an older woman, probably in her forties or early fifties, opens the door carrying a laundry basket. She’s dressed in a floral blouse and tan cardigan. Her hair is dark brown and cropped short. Her expression appears frustrated and she sternly tells the man in the room to “knock it off.” He replies “sorry mom.”
• (0:20-0:22)A wider shot reveals this has all taken place in what looks like a teenage boy’s bedroom. There are posters decorating the walls and several sports trophies are on display throughout the room. It’s implied that this is the man’s room. However, we must ask why it looks as if it’s inhabited by a boy about half his age.
• (0:22-0:25)The man then picks himself up from the floor and promptly flops onto the small twin bed behind him in defeat.
• (0:22-0:31)As the ad ends, the words “Buzzed, Busted, Broke” flash across the screen. The purpose of the ad is to appeal to people from a financial viewpoint. Being arrested for driving while even slightly intoxicated can result in high fines and legal fees. It’s implied that the man was arrested for buzzed driving and had to pay the fines and legal fees which made him “broke.” Now he’s now living back at home with his mother.

https://youtu.be/YImw-XRf2qU

Donate To Food Banks

0:00- There is a boy, assuming to be about nine or ten years old. This boy has short light brown hair with white skin. He is wearing a light blue shirt and looks like he is walking somewhere on a sidewalk. He is also wearing a grey backpack which can be assumed that he goes to school and is either walking home or to school. The setting looks like a sunny day in the suburbs. There is a street with no cars, though maybe there are vehicles down the street but who knows. The background is unclear because the camera is focused on the back side of this boy’s head. We can see that he is also walking on the right side of the street.

0:01- The camera angle is still focused on the back of the boy’s head, but now angled more on the right side of him. There is yet to see this boy’s face. In this shot, there is now a fence in the background with some bushes. It looks like he is entering a yard, opening the gate. The fence isn’t wood or brick, but only thin wire.

0:02-0:03- The boy now enters a house, assuming it is his parents’ or guardian’s. We now see his body from the knees down. He is wearing average jeans with average tennis shoes. The door in light blue and floors are tile.

0:04- The boy enters a kitchen while ripping off his backpack, assuming after a long day at school. The clock in the back read 3:35, so it can be assumed. The camera is placed in a room next to the kitchen but as if the audience is watching the child from inside that room. The kitchen is average as well. There is a table with chairs in the center, and a counter and sink in the back with a big window above. There is also a silver, two-door refrigerator. The floors are black and white tile. In the room we are watching from, there is a painting of hand prints on the wall. Maybe it is one of each children living in that house, therefor six, or the one child’s hand several times, in several colors. It is hard to tell, but the hands are all the same size. Beside the picture, there are some color pencils of some sort, assuming the boy likes to draw or color often. There is also some counters and cabinet space in this room as well.

0:05-0:06- The boy then opens one side of the refrigerator. We can now see that there is some art work that has been attached with magnets. We can assume that the boy might have made them from school. From the new angle of the camera, from a floor view, we can see that the table only has two chairs. This could indicate there are only two people living in that house, and the boy might have just one parent.

0:07- We can now see what is inside of the refrigerator and it’s not much at all. There are three containers of some sort of left over food. There is one container of a dip perhaps. One jar of salsa and a box filled with some substance that is unknown because of the angle of it. We can also see a part of the back of the boy’s head, and we can tell is looking at the same things we are.

0:08-0:09- Here the audience can see the boys face through the opening between the door of the refrigerator and the side of the refrigerator. His face looks disappointed at what he sees. His eyes are looking down and his face as a whole doesn’t look pleased.

0:10- 0:11- The camera changes again to a view of the whole refrigerator, and we can now see some condiments on the door. The boy looks over at them and back quickly. We can now see another shelf in the refrigerator that has three more little containers with some sort of left over food. Over all, the refrigerator doesn’t look very appetizing.

0:12- The boy then steps upon one of the wooden chairs that he placed in front of the counter and some of the cabinets. We can assume he has closed the refrigerator door and moved the chair to see what other kinds of food are in the cabinet. The camera is back to just about where it was when it was in the other room, next to the kitchen. We can see more of a child’s art work on the front of the refrigerator too.

0:13-0:14- Now, the boy opens up the cabinet door. We can see what’s inside because the camera is now behind the boy’s head, but it is focused on the cabinet itself. We can see some flour and spices within two shelfs in the cabinet. There might be some sugar and meat seasoning, but there’s not much, or at least not many items a child around nine or ten can put together for a snack.

0:15- The new camera angle points right into the face of disappointment. His hazel/green eyes still looking into that cabinet, waiting for his favorite snack to magically appear. His lips not looking like they are going to smile anytime soon.

0:16-0:17- We are back to the camera angle in the next room looking into the kitchen. The boys seems to have just gotten down from the chair and starts to head out of the room from where he came in the first place. We can still see the disappointment on his face as well. The audience can tell that he knows that there is nothing to eat, but it seems like he is used to it. He might be leaving because there is no more hope for anything good to happen in that room. It seems like the boy accepts the fact that there is no food, and he will have to wait until later to eat. The boy might be finding something else to do with his free time he has since eating is out of the picture.

0:18- This is a new angle of the boy walking out of the room. It is closer to his face, and the audience can now see only his upper body. Here, we see the boy taking one last, quick look at the refrigerator while leaving. He looks at it up to down, looking very disappointed and scared because of not knowing when he will eat. The boy then walks out of view.

0:19-0:24- The commercial then cuts to an older lady, around 30, facing the camera. She is standing in that same kitchen, speaking to the camera. She has short blonde hair and blue eyes. She is wearing a shirt with a pink pattern and a navy blue blazer. In the corner of the screen, there is the words “Feeding America” in orange and green writing. The lady then talks to the camera for about five seconds.

0:25-0:30- For the rest of the commercial, the logo of the organization is presented in large words. It says “Feeding America” with their website “FeedingAmerica.org” underneath. The audience can assume that the people of the commercial would like the audience to visit the website and find out more about this organization.

This commercial clearly indicates that there is an issue with hunger. Children come home hungry from a long day of school and have very little to eat or no food at all. This commercial is an advertisement for an organization that feeds the hungry. By the title of the video, we know that the boy could not find food because there is no food at the local food banks. Because of that, the woman at the end was most likely saying something along the lines as to why people should donate, most likely with a depressing fact about child hunger.

0:00 – 0:03) The commercial begins by stating the date and time of that particular day. Within the first scene is a man of Caucasian decent who appears to be wearing a short sleeve polo shirt with the buttons undone. He is also wearing shorts, with a hat and he has a low cut hairstyle with a beard. In his hands is a little boy, the two of them are smiling at each other. They appear to be inside a garage or storage room with the door open because the sunlight is beaming down on his shoulder indicating it is mostly in the afternoon between 12:oopm and 3:00pm.

0:04 – 0:07) The man appears to speaking to the little boy while he is holding the little boy in his arms. The man looks outside and continues to talk to the boy with a smile on his face. As he continues to speak to the boy, the man stepped forward towards the outside. The man then looks back at the little boy and smiles at him, then the man jogged forward outside.

0:08 – 0:11) While holding the boy the man is outside and it appears to be raining. The man looks down for a second possibly because a rain drop may gotten into his eye. While the man looked, the little boy looks around the surrounding area. The little boy continues to look back and forth with the facial expression of confusion and trying to take everything in around him.

0:12 – 0:15) As the boy continues to look around the man turns to face the house, the man and little boy came out of. The man begins to jog back into the house and as the man is doing so the little boy has a smile on his face. Next to the man and the little boy appears to be a white SUV which could possibly be the man’s or the owner of the house because they were standing in the driveway.

0:16 – 0:19) Now they’re inside the house, the man is looking at the little boy has a smile on his face. On the screen, reads the words, “It only takes a moment. ” Then a second later pops up the words, ” to make a moment.” As the words appear on the screen the little boy is smiling looking outside and the man is smiling looking at the boy.

0:20 – 0:23) The little boy begins to clap while smiling as he looks outside. The man continues to clap with the little boy and while the man speaks to the little boy the both of them smile as they look outside. While looking outside with a smile on his face the little boy puts out out his hand towards outside.

0:24 – 0:27) The screen fades black and on the black screen is the words ” Take time to be a dad today” written in white. The T in take is capitalized, however the rest of the phrase is all lower cased. Then the screen remains black but the words change. Now on the screen is the words “#makeamoment” the hashtag and the a in “#makeamoment” are orange, while the rest of the words are white.

0:28 – 0:31) The “#makeamoment” slogan remains up there but slowly fades away to a black screen ending the commercial.

0:00- 0.05- During the opening portion of this drinking and driving council ad, two wine glasses slowly move toward each other. This slow movement of the wine glasses filled with red wine symbolizes not only the act of toasting a drink with friends, but also the impairment of alcohol to the nervous system.

0:06- 0:12- This part of video depicts the crashing of the two wine glasses into each other. This resulted in glass shattering and the red wine spilling everywhere. The smashing of these two into each other symbolizes a car crash due to one or more parties being intoxicated with alcohol. While the shattering glass shows the destructive power behind the crash, the red wine is a representation of blood from the victims.

0.013- 0:15- In these two seconds, two beer glasses, filled with beer, move toward each other much like the wine glasses. They have a generic university logo using a big U in order to represent college students drinking.

0:16- 0:21- The beer glasses come into contact with each other and shatter much like the wine glasses again. The only difference is the amount of beer compared to the wine. The wine was a much smaller amount of liquid compared to the beer. This alludes to the mass amount of beer compared to that of wine needed in order to get drunk.

0:22-0:30- Two glasses of some sort of dark liquor on the rocks move toward each other at the same moderate slow pace as the other two clips. The difference is when a hand comes in and stops one of the two glasses from moving forward. This represents a friend not allowing another friend to either drink another drink when they should stop, or not allowing a drunk friend to drive home. In both cases, the shattering of the glasses was prevented.

AD link: https://www.youtube.com/watch?v=-jFAvIuAev0   (Friends Don’t Let friends drive drunk)

 

 

(0:01-0:05)
The ad begins with a teenage girl at night that seems to be doing her homework. She is intently looking at the paper and pauses to ask for help. As she glances up at a man that looks as though could be her father, he approaches her, also looking down at the paper ready to help.

(0:06-0:09)
When the girl turns around to ask the man a question, he pulls out his cell phone. He then holds it behind her back so she cannot see that he has it out. The man proceeds to type the problem into the calculator app on the cell phone. He attempts to impress the girl with his knowledge and ability to help, when it was the work of the calculator.

(0:10-0:12)
She turns around to thank him for the help and the man just shrugs and pints to his head. He does this suggesting that he had known the answer off the top of his head and was glad to help.

(0:13-0:18)
It is a new day as indicated by light shining through the windows. The same man walks into the girls room holding a box of hair dye. He has a look of remorse and regret. It is clear something went wrong, as he previously had grayish-brown hair, but now has hot pink hair. The girl stares at him, flabbergasted, wondering why he would do such a thing. The look is one of such great confusion. The focus then shifts back to the man as he has the same devastated look on his face, while still holding up the box of dye that got him into this predicament. He did not get the results that he was anticipating prior to using it.

(0:19)
The scene has changed once again as an aerial view of a car attempting to parallel park is shown. The car is a silver, four-door sedan.

(0:20-0:23)
The car is shown backing up too far in the process of parking, and eventually tapping the front bumper of the car behind it. The attention then shifts to the same man and girl in the car that was being parked. The man was the driver. Both of them jumped as the impact occurred, but it was not that hard. Nevertheless, shock came across both of their faces. Immediately after the initial reaction to the fender bender, he turns his head toward the girl. In a very calm fashion, he motions his hand towards the back of the car and seems to say something to comfort and console the girl because of what had just happened.

(0:24-0:26)
The man and girl are now in front of a house on what seems to be a beautiful day. She is standing next to him as he waters the plants. The flowers are pink, and as the focus turns to an up-close image of the flowers, yo can see that they are being sprayed with entirely too much force. It almost looks as though the pedals are about to fall off because of the water pressure.

(0:27)
A graphic appears on the screen that reads: ADOPTUSKIDS.org. There is a phone number underneath it as a reference to contact the promoted adoption agency.

(0:28-0:31)
The man continues to water the plants as the graphic remains on the screen for the conclusion of the video. And at the very end, she glances up at the man with somewhat of a happy look of admiration. It was as if she was just happy to be there in his presence.

Conclusion: I’m sure that this ad can be interpreted in a multitude of ways. To me, I saw it as a powerful message about adopted children. The man was messing up and doing unorthodox things throughout the course of the video, but he was there for the girl. That’s really all that matters. Since the girl was previously up for adoption, she may not have felt wanted in the past. So it does not matter what they do or how they do it, the company and guidance of this new father figure fills a huge void for her in the long run.
Ad: They Don’t Need Perfection | https://www.youtube.com/watch?v=ElX4I_vJFBE

Our Turn To Help

0:00

Ad starts with camera showing many flooded homes in high waters. There doesn’t appear to be anyone there no one is on their roofs and no rescue workers appear to be in this scene.

0:03

The camera focuses on a helpless looking man sitting in his chair on his front porch staring at the high water with the look of despair and uncertainty of what to do.  It appears he is trying to figure out what to do, wait for help? What else can he do he’s trapped.

0:06

The angle of the camera is looking at the back drivers side of a car showing scared children staring out the window while the car is pushing through the high water.

0:07

Camera shows a few pictures of rescue workers and others getting the stranded into rowboats to depart the flooded areas.

0:13

This picture is focused on a man walking through the high waters moving away from a building perhaps it has already been evacuated or perhaps he sees that he must call for additional help.

0:14

The main focus of this picture is the Jeep with its headlights on coming down the street in a heavy fog towards a man appearing to be rescued while on his cell phone.

0:15

The next few pictures show lots of rowboats rescuing people and many pets stranded in the high flood waters. Every face human and animal look so scared and helpless.

0:21

This picture is inside a flooded home showing a woman with her hands on her hips appearing to not know where to begin with clean up efforts. It’s overwhelming.

0:23

This picture shows a tractor and trailer delivering tons of supplies to the victims of the flood. Help in on the way but so much help is needed and money for supplies.

0:29

The slogan Our Turn To Help – Louisiana Flood Relief pops up.  Everyone should feel compelled to learn more.

• sec 01-04: The “ad” begins with an info statement saying “What you are about to see is real. footage courtesy of the Bully Project.” Therefore, we must assume the ad will have something to do with bullying.
•  sec 05-14: The scene opens up with a crowded bus full of kids. The camera is pointing to the back of their heads giving you a situational imagery as if you were there on the bus. A young boy seems to be hanging off the side of a seat where another boy is sitting. Is the boy welcomed on that seat? Is he forcing his way on the seat?
• A second later the boy hanging off the seat is abruptly pushing to the ground falling in the aisle like a sack of potatoes. It is apparent now that the kid in the brown shirt is not welcomed in that seat.
• As the boy in the brown shirt attempts to get up and back in the seat a young girl in front of them turns around as shows all signs of anger She then proceeds to shout and stare down the boy in brown as the other kid shows signs of struggling to keep this other kid off his seat.
• All of a sudden a young boy behind the two confrontational boys throws a punch to the kid in the browns back. The boy in brown turns around with his mouth wide open in complete shock. The kid who hit him takes his left hand and points to a seat expressing to sit down. The fast motion of his hand shows some form of anger or anxiousness. He must be annoyed at the kid in the brown The boy in the brown then gets up frustrated and walks to a different seat away from the girl and two guys.
• sec 15-16: A blonde girl seems to be staring at something towards the back of the bus. Her mouth is wide open and she has an emotionless face possibly from being shocked or maybe even concerned. Where she is looking seems to be toward the direction of the boy in brown and the kid who hit him.
• sec 16-18: Another young boy touches the kid in brown, but this time reaches around from the seat behind and proceeds to grasp the boy in browns neck. He shakes it back and forth in a joking motion.
• sec 19-25: A young boy who is looking towards the back of the bus peaks out only a tiny bit. He seems to be hiding but also interested, why is this? Who is he afraid of? does he not want to be bullied.
• Another boy who looks to be at the very back of the bus is looking forward while standing. He slowly begins to move his head downwards and his facial expressions turns to looking upset. He looks at the ground as if he is ashamed. Is he ashamed he isn’t helping?
• The next shot captures a group of kids just staring off into the distance, with complete emotionless expressions as if nothing just happened.
• sec 26-31: The screen turns to black for a split second until a slogan appears that reads “Teach your kids how to be more than a bystander. Visit stopbullying.gov” There is no reason to why none of the other kids on the bus could have done something to help the poor kid in the brown. Physical and emotional abuse are not okay. You need to stand up to the bully’s not let them win.

Visual Analysis

0:01-0.04- The scene begins with showing a mother walking with her child in a stroller.  As she is strolling around she encounters a potential setback which was a large flight of stairs.  At the 0:04 mark you see a man come into the picture appearing to be helping the woman get the stroller up the stairs.

0:05-0:09- The story transitions to a stuffed plush toy being found by a man in what seems to be a mall like setting.  You then see a woman and what seems to be the same plush toy but in a different setting looking around to see if someone dropped it.  Both the man and woman with the toy end up handing the toy off to a child.  We don’t know who’s the toy was originally.

0:10-0:14- The ad resumes the initial scenario  and of the others.  It seems like this woman receives help from others regularly and this wasn’t something out of the ordinary for her.  This might portray her taking this trip often if not everyday.  The scenarios all relate by people receiving gifts or kind gestures from others.

0:15-0:19- At 0:15 the ad shifts focus and now we see the outcome of the children after receiving the plush toy, and the woman receiving help getting to the top of the staircase.  The diversity of each scenario is to represent people of all ages, gender and race need help. Whether you know the person or not it encourages you to go out and help others.

0:20-0:25-  A statistic that appears is shown to spark concern.  The statistic read “1 in 5 kids struggle with hunger”.  This is a call to action to inform others of problems people face everyday and a big one which is that some people don’t eat everyday.

0:26-0:30-  The visuals appear to conclude but not before the final message pops up.  The message reads “Help end childhood hunger near you” which is brought to you by ‘Feeding America’.  It also gives a website to donate or find out more information on other ways how you can help.  The PSA redirects you to FeedingAmerica.org.

0:01-0:03 –

The Ad opens with a man who is devastated inside of an ambulance. He has tears coming from his eyes and he has a bloody bandage on his forehead. There are two nurses a male and a female who are assisting another person on a stretcher. The camera then zooms in on his heart rate monitor and it is decreasing.

0:04-0:10-

The devastated man has this guilty look on his face. He is rubbing his head and sobbing as if he just killed someone. The camera then zooms in on the man on the stretcher as one of the nurses put an oxygen mask on his injured face. The man on the stretcher looks to be in a very bad condition. One of the nurses uses a defibrillator on the wounded man. The other weeping man is still ranting off, and the woman nurse looks at the man with such a disturbed look on her face.

0:11-0:15-

Both of the nurses then look at eachother then back at the deviated man with a smirk. They have a look on their face which is a sign of relief as if what the man said was good news. The lady nurse then lifts the defibrillator.

0:16-23-

The man on the stretcher arises from the mat and looks around the room. The camera then zooms in on the injured man on the stretcher and he has a brace around his neck with blood all over. When he rises he looks as if he was a vampire awakening from the inside of a coffin. He then looks at the nurses and the man who is devastated as if he is perfectly fine and ready to go immediately. The devastated man then looks amazed beyond belief as if he had just seen a ghost. His face goes from completely crying and sobbing to dazed and confused.

0:24-31-

The man on the stretcher then falls back down onto the stretcher. The male nurse then gives the devastated man a sarcastic look and puts the gas mask onto the patient. The lady nurse puts the defibrillator back onto the mans chest and continues to operate. The man who was calmed down by the surprise of the man on the stretcher then immediately starts crying again. He puts his head down in disappointment. Then a quote comes on the screen which states “Buzzed driving is drunk driving” .

The Ad is called “Let’s Take Action” https://youtu.be/OYCHpZ13l-E

0:00-0:03 The ad begins with a young man and woman, walking away from a building at night. There is a neon sign “bar” on the building, meaning they were at a bar. Both of them are dressed nicely, signifying lower-medium class.  They are both stumbling slightly, the woman more so than the man. She’s holding on to him as they walk, perhaps signifying that they’re a couple, or she needs his support to stay upright. They’re both smiling as if they enjoyed themselves. There is a car parked in the middle of the street. The car looks about average, nothing special, yet not a clunker. Its lights aren’t on, which means it’s most likely off. They two walk slowly around the back of the car and towards the driver’s door.

0:04-0:05 The two stop walking as the camera zooms in on their faces. The man is positioned in front of the rear driver’s side door, which means he is probably the driver of the vehicle. They turn towards each other, still smiling and laughing.

0:06-0:07 The woman grabs onto the man’s jacket, as if they’re getting ready to kiss each other goodnight. A car is seen slowly driving by in the background, along with people leaving and entering the bar.

0:08 The two suddenly look at the camera. The woman is taken out of view, and the camera closes in on the man’s face. His facial expression changes from happiness to a more serious one, as shown by his mouth starting to close.

0:09 The man’s sunglasses suddenly disappear from his face. He fully closes his mouth and looks towards the woman, showing a puzzled expression. While this is happening, cars and people are quickly blurring in and out of view. Most likely showing that time is quickly elapsing.

0:10-0:11 Both the man and woman are shown once again. She suddenly lets go of him, with a similar confused look. The man looks down and away from the woman, towards his right arm. She also looks towards his arm, with a more puzzled look.

0:12 The camera orients to the man’s wrist, showing a presumably expensive watch. Like his sunglasses, the watch disappears suddenly. He quickly bends his wrist towards him, as if to show he’s both shocked and confused.

0:13 As the view positions back to the man’s face, he looks into the camera with an opened mouth. With widened eyes, he seems to be breathing heavily. His expression has evolved from one of confusion, to that of fear.

0:14-0:18 The man and woman are shown in front of the car, looking downward.  The camera zooms in on the button of a jacket. The stitching of the button unravels, and the button begins to fall. The button falls to the concrete, besides the man. The view of his dress pants and shoes, quickly changes to him wearing cheap sandals and ripped jeans.

0:19-0:21 The man’s dress jacket has changed to a worn white tank top. He looks at the woman with raised eyebrows, with a look of shame or embarrassment. The space between them has grown, showing she may not be as interested in him as before. She looks back with lowered eyebrows with a look of disgust. A zoomed in look, shows more of that same disgust and confusion on the woman’s face, through frantic eyebrow movements. She looks around and takes a hesitant step back, suddenly disappearing herself.

0:22-0:25 Left alone and without his nice clothing, the man looks all around, still confused. The car he was standing in front of disappears, along with the crowds of people and car traffic. He looks at the camera with a look of defeat. The lights in the bar all turn off, as the party is most likely over. One last time, a zoomed in shot of the man shows his confusion and shock.

0:26-0:31 The word “Buzzed” appears in blue, “Busted” in red, and “Broke” in blue. Each word flashed the same way police car lights flash in red and blue. The text “Buzzed Driving is Drunk Driving” comes on screen for the remainder of the video.