Visual Rhetoric

Visual Rewrite

0:01-0.04- The scene begins with the revealing of a mother walking with what seems to be her child in a stroller.  As she is strolling around she encounters a potential setback which was a large flight of stairs.  At the 0:04 mark you see a man come into the picture appearing to be helping the woman get the stroller up the stairs.

0:05-0:09- The story transitions to a stuffed plush toy being found by a man in what seems to be a mall like setting.  You then see a woman and what seems to be the same plush toy but in a different setting looking around to see if someone dropped it.  Both the man and woman with the toy end up handing the toy off to a child.  We don’t know who’s the toy was originally.

0:10-0:14- The ad resumes the initial scenario and of the others.  It seems like this woman receives help from others regularly and this wasn’t something out of the ordinary for her. She probably takes this route normally on a regular routine.  The scenarios all relate by people doing random acts of kindness.  It encourages others to go out of our way and do something nice for someone else.

0:15-0:19- At 0:15 the ad shifts focus and now we see the heartfelt faces of both children after receiving the plush toy, and the woman receiving help getting to the top of the staircase.  The diversity of each scenario is to represent people of all ages, gender and race need help.  You don’t have to know the person to do it either is the message it’s trying to send.

0:20-0:25-  A statistic pops up it really smacks the viewer in the face.  The statistic reads “1 in 5 kids struggle with hunger”.  This advertisement is trying to inspire others to do a kind act for someone else.

0:26-0:30-  The visuals appear to conclude but not before the final message pops up.  The message reads “Help end childhood hunger near you” which is brought to you by ‘Feeding America’.  It also gives a website to donate or find out more information on other ways how you can help.  The PSA redirects you to FeedingAmerica.org.