Visual Rewrite- AmongOthers13

 

0:01-0:02- The camera starts at a long distance away, portraying a large mound and a woman climbing up it. Then, the camera zooms in, and we see a woman is struggling to  climb up what looks to be a large pile cigarettes. There are large mountains of cigarettes behind her as well. Perhaps the creator of this video made it this way to look as though she has already climbed over those, and now she is headed up another. She is trying to accomplish something.  Mountains often symbolize an obstacle someone wants to overcome. Maybe she is trying to quit smoking, or at least to smoke less.

:0:03-0:05- We can now see that the mountain is made up of cigarettes, still fuming with smoke rising into the air.  The cigarettes look full size, almost as if they are taunting the woman into smoking a fresh cigarette. The woman ignores them, however, and is struggling to climb up, but she is progressing. This gives us an idea that maybe the woman has smoked before and now she is trying to overcome it.

0:06-0:10- It opens up with just a shot of the cigarettes themselves. We can infer there must be thousands of cigarettes in just one pile. Are these cigarettes she has smoked in her lifetime? As she tries to climb up her shoe kicks down lots of cigarettes, revealing that the mountain has multiple layers. The clip ends with her hand trying to grasp a hold, but all she gets is a handful of cigarettes.  She is struggling with climbing due to these cigarettes, and perhaps she is struggling to quit smoking as well.

0:12-0:15- The woman’s face looks determined. She looks up, perhaps towards the top of the mountain. Maybe she is close to the top. She pushes herself up more and more with determination and strength. It is taking a lot out of her.

0:16-0:18- The woman can finally stand on top of the mountain. She did it! She turns her face to the camera.

0:19-0:21- The woman looks around at the view from on top of the mountain, and then looks at the camera and smiles. Perhaps this means she has overcome the urge to smoke, for she has just passed up thousands of cigarettes on the way up, has quit, and is looking out on the life she can now live.

0:22-0:25- The camera zooms out gradually as the woman still stands on top, smiling. This shows just how massive of a mountain it really is, or, symbolically speaking, how big of an obstacle she just overcome.

0:26-0:30- A machine is on the screen used for lung scans. The woman can take a lung scan to ensure she is still healthy and not at risk for lung cancer, or she can get screened and realized because she smoked so many cigarettes it is too late to prevent cancer. Either way, this commercial promotes quitting smoking and to start getting lung scans.

This entry was posted in AmongOthers, AmongOthersPortfolio, P08: Visual Rewrite. Bookmark the permalink.

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