0:00-0:01 The ad opens up with a look of the with a nature background from the mountains overlooking mile and miles of grass and plantlife.
0:01-0:04 The rabbit seems to be running in a excited pace. it could either be good or bad. the camera focuses on his feet to let you know the intensity of the run.
0:04-0:05 The following slide the rabbit is facing the viewer waving his hand in a motion to signal to follow. The background as he walks on his two legs is a garden. Which you can see vegetation is being grown.
0:06-0:11 The scene opens up to see a variety of animals coming through the gate of the garden many of which are walking like humans. The animal that appeared were pigs, squirrels, and other rabbits. These animals start to pick out these crops from the ground. The rabbits start to eat the crops. The vegetation from the garden all seem fresh.
0:12-0:18 The animals are so delighted and happy. They dance and smile while enjoying the feast of plentiful fruits and vegetables.
0:18-0:22 Three rabbits appear on a blank white screen with a a small amount of vegetables in front of them. A phrase pops up on the screen saying cook it, store it, share it. The words just don’t waste it pop up as the rabbits are excitingly throwing up the food in the air. I believe it could be saying don’t be wasteful like them in this image.
0:23- 0:25 Next, we see one rabbit walk into what could be his home with a huge amount of crops in his hands. The rabbit drops the food into the floor to share with four other rabbits.
0:25-0:35 The words better ate then never appear on the screen. I believe that this ad is telling us just that in America well as other countries we waste so much food because of the fact we can. With hundreds of thousands homeless and hungry, We are taking from the fact we could be helping these people. From an audience point of view, this ad seemed too playful to inspire. Many people would just think this was a cute ad but it’s message really is impactful.