0:00-0:03 The ad begins with a young white male and female, walking away from a building at night. The male is well groomed, wearing brown pants, a brown jacket, and black sunglasses. The female is wearing a black jacket, orange blouse, slight makeup, and has short hair. There is a blue neon sign “bar” on the building, implying they were at a bar. Both of them are dressed nicely, signifying at least lower-medium class. They are both stumbling slightly, the woman more so than the man. She’s holding on to him as they walk, perhaps signifying that they’re a couple, or she needs his support to stay upright after a night of drinking. They’re both smiling as if they enjoyed themselves. There is a grey car parked in the middle of the street. The car looks about average, nothing special, yet not a clunker. Its lights aren’t on, which means it’s most likely off. The two walk slowly around the back of the car and towards the driver’s door.
0:04-0:05 The two stop walking as the camera zooms in on their faces. The man is positioned in front of the rear driver’s side door, which means he is probably the owner of the vehicle. They turn towards each other, still smiling and laughing.
0:06-0:07 The woman grabs onto the man’s jacket, as if they’re getting ready to kiss each other goodnight. A gray car is seen slowly driving by in the background, along with people leaving and entering the bar.
0:08 The two suddenly look at the camera. The woman is taken out of view, and the camera closes in on the man’s face. His facial expression changes from happiness to a more serious one, as shown by the closing of his mouth.
0:09 The man’s sunglasses suddenly disappear from his face. He fully closes his mouth and looks towards the woman with a puzzled expression. While this is happening, cars and people are quickly blurring in and out of view. Most likely showing that time is quickly elapsing.
0:10-0:11 Both the man and woman are shown once again. She suddenly lets go of his jacket with a similarly confused look. The man looks down and away from the woman, towards his right arm. She also looks towards his arm, with a confused look.
0:12 The camera orients to the man’s wrist, showing a presumably expensive watch. Like his sunglasses, the watch disappears suddenly. He frantically turns his wrist over back and forth, showing he’s both shocked and confused.
0:13 As the view positions back to the man’s face, he looks at the camera with an opened mouth. With widened eyes, he seems to be breathing heavily. His expression has evolved from one of confusion, to that of fear.
0:14-0:18 The man and woman are shown in front of the car, looking downward. The camera zooms in on the button of the man’s jacket. The stitching of the button unravels, and the button begins to fall. The button falls to the concrete, beside the man’s feet. The view of his dress pants and shoes, quickly changes to him wearing cheap sandals and ripped jeans.
0:19-0:21 The man’s dress jacket has changed to an old/worn white tank top. He looks at the woman with raised eyebrows, with a look of shame or embarrassment. The space between them has grown, showing she may not be as interested in him as before. She looks back with lowered eyebrows with a look of disgust. A zoomed in look, shows more of that same disgust and confusion on the woman’s face, through frantic eyebrow movements. She looks around and takes a hesitant step back, suddenly disappearing herself.
0:22-0:25 Left alone and without his nice clothing, the man looks all around, still confused. The car he was standing in front of disappears, along with the crowds of people and car traffic. He looks at the camera with a look of defeat. The lights inside of the bar all turn off, as the party is most likely over. One last time, a zoomed in shot of the man shows his confusion and shock.
0:26-0:31 The words “Buzzed” appears in blue, “Busted” in red, and “Broke” in blue. Each word flashed the same way police car lights flash in red and blue. The text “Buzzed Driving is Drunk Driving” comes on screen for the remainder of the video.
Rowan Counterintuitive 