- sec 01-04: The “ad” begins with an info statement saying “What you are about to see is real. footage courtesy of the Bully Project.” Therefore, we must assume the ad will have something to do with bullying.
- sec 05-14: The scene opens up with a crowded bus full of kids. The camera is pointing to the back of their heads giving you a situational imagery as if you were there on the bus. A young boy seems to be hanging off the side of a seat where another boy is sitting. Is the boy welcomed on that seat? Is he forcing his way on the seat?
- A second later the boy hanging off the seat is abruptly pushing to the ground falling in the aisle like a sack of potatoes. It is apparent now that the kid in the brown shirt is not welcomed in that seat.
- As the boy in the brown shirt attempts to get up and back in the seat a young girl in front of them turns around as shows all signs of anger She then proceeds to shout and stare down the boy in brown as the other kid shows signs of struggling to keep this other kid off his seat.
- All of a sudden a young boy behind the two confrontational boys throws a punch to the kid in the browns back. The boy in brown turns around with his mouth wide open in complete shock. The kid who hit him takes his left hand and points to a seat expressing to sit down. The fast motion of his hand shows some form of anger or anxiousness. He must be annoyed at the kid in the brown The boy in the brown then gets up frustrated and walks to a different seat away from the girl and two guys.
- sec 15-16: A blonde girl seems to be staring at something towards the back of the bus. Her mouth is wide open and she has an emotionless face possibly from being shocked or maybe even concerned. Where she is looking seems to be toward the direction of the boy in brown and the kid who hit him.
- sec 16-18: Another young boy touches the kid in brown, but this time reaches around from the seat behind and proceeds to grasp the boy in browns neck. He shakes it back and forth in a joking motion.
- sec 19-25: A young boy who is looking towards the back of the bus peaks out only a tiny bit. He seems to be hiding but also interested, why is this? Who is he afraid of? does he not want to be bullied.
- Another boy who looks to be at the very back of the bus is looking forward while standing. He slowly begins to move his head downwards and his facial expressions turns to looking upset. He looks at the ground as if he is ashamed. Is he ashamed he isn’t helping?
- The next shot captures a group of kids just staring off into the distance, with complete emotionless expressions as if nothing just happened.
- sec 26-31: The screen turns to black for a split second until a slogan appears that reads “Teach your kids how to be more than a bystander. Visit stopbullying.gov” There is no reason to why none of the other kids on the bus could have done something to help the poor kid in the brown. Physical and emotional abuse are not okay. You need to stand up to the bully’s not let them win.