0:00- 0.05- During the opening portion of this drinking and driving council ad, two wine glasses slowly move toward each other. This slow movement of the wine glasses filled with red wine symbolizes not only the act of toasting a drink with friends, but also the impairment of alcohol to the nervous system.
0:06- 0:12- This part of video depicts the crashing of the two wine glasses into each other. This resulted in glass shattering and the red wine spilling everywhere. The smashing of these two into each other symbolizes a car crash due to one or more parties being intoxicated with alcohol. While the shattering glass shows the destructive power behind the crash, the red wine is a representation of blood from the victims.
0.013- 0:15- In these two seconds, two beer glasses, filled with beer, move toward each other much like the wine glasses. They have a generic university logo using a big U in order to represent college students drinking.
0:16- 0:21- The beer glasses come into contact with each other and shatter much like the wine glasses again. The only difference is the amount of beer compared to the wine. The wine was a much smaller amount of liquid compared to the beer. This alludes to the mass amount of beer compared to that of wine needed in order to get drunk.
0:22-0:30- Two glasses of some sort of dark liquor on the rocks move toward each other at the same moderate slow pace as the other two clips. The difference is when a hand comes in and stops one of the two glasses from moving forward. This represents a friend not allowing another friend to either drink another drink when they should stop, or not allowing a drunk friend to drive home. In both cases, the shattering of the glasses was prevented.
AD link: https://www.youtube.com/watch?v=-jFAvIuAev0 (Friends Don’t Let friends drive drunk)