(0:01-0:05)
The ad begins with a teenage girl at night that seems to be doing her homework. She is intently looking at the paper and pauses to ask for help. As she glances up at a man that looks as though could be her father, he approaches her, also looking down at the paper ready to help.
(0:06-0:09)
When the girl turns around to ask the man a question, he sneakily pulls out his cell phone. He then holds it behind her back so she cannot see that he has it out. The man proceeds to type the problem into the what looks to be the calculator app on the cell phone. He attempts to impress the young girl with his knowledge and ability to help, when it was the work of the calculator.
(0:10-0:12)
She turns around to thank him for the help and the man just shrugs and points to his head. He does this suggesting that he had known the answer off the top of his head and was glad to help.
(0:13-0:18)
It is a new day as indicated by light shining through the windows. The same man walks into the girls room holding a box of hair dye and has a towel hung over his right shoulder. He has a look of remorse and regret. It is clear something went wrong, as he previously had grayish-brown hair, but now has hot pink hair. The girl is on her bead with earbuds in, and appears to be doing some homework. She stares at him, flabbergasted, wondering why he would do such a thing. The look is one of such great confusion. The focus then shifts back to the man as he has the same devastated look on his face, while still holding up the box of dye that got him into this predicament. He did not get the results that he was anticipating prior to using it.
(0:19)
The scene has changed once again as an aerial view of a car attempting to parallel park is shown. The car is a silver, four-door sedan.
(0:20-0:23)
The car is shown backing up too far in the process of parking, and eventually tapping the front bumper of the car behind it. The car alarm goes off following the impact. The attention then shifts to the same man and girl in the car that was being parked. The man was the driver. Both of them jumped as the impact occurred, but it was not that hard. Nevertheless, shock came across both of their faces. Immediately after the initial reaction to the fender bender, he turns his head toward the girl. In a very calm fashion, he motions his hand towards the back of the car and seems to say something to comfort and console the girl because of what had just happened.
(0:24-0:26)
The man and girl are now in front of a house on what seems to be a beautiful day. She is standing next to him as he waters the plants. The flowers are pink, and as the focus turns to an up-close image of the flowers, yo can see that they are being sprayed with entirely too much force. It almost looks as though the pedals are about to fall off because of the water pressure.
(0:27)
A graphic appears on the screen that reads: ADOPTUSKIDS.org. There is a phone number underneath it as a reference to contact the promoted adoption agency.
(0:28-0:31)
The man continues to water the plants as the graphic remains on the screen for the conclusion of the video. And at the very end, she glances up at the man with somewhat of a happy look of admiration. It was as if she was just happy to be there in his presence.
Conclusion: I’m sure that this ad can be interpreted in a multitude of ways. To me, I saw it as a powerful message about adopted children. The man was messing up and doing unorthodox things throughout the course of the video, but he was there for the girl. That’s really all that matters. Since the girl was previously up for adoption, she may not have felt wanted in the past. So it does not matter what they do or how they do it, the company and guidance of this new father figure fills a huge void for her in the long run.
Ad: They Don’t Need Perfection | https://www.youtube.com/watch?v=ElX4I_vJFBE
Rowan Counterintuitive 