0:00-0:03
The scene began with the lens focused on a yellow and tan bottle of shampoo with a generic label. It may be apart of the ad promoting staying clean or good hygiene. The shampoo bottle was covered on the right side with soap. Behind the glass window of the shower where the shampoo is currently residing, their was a women in a white towel twirling another white towel over her hair. She then began to walk towards a corridor. This scene gives the impression of a home. This home could have very well be home to a family or the woman and her friends/ roommates.
0:04-0:05
The mysterious corridor is revealed have a mirror on the wall. There may have been a sink underneath the mirror, but it was yet to be shown at this point in the scene. The woman wipes the fog from the mirror to expose her face in the reflection of the mirror. The fog begins to clear a little more and the room could be described as a fairly upper middle class home. Like many bathrooms, the decor was decorated with light colors giving the scene a feeling of happiness. These white colors include white, tan, and yellow. The tan and yellow show give the bathroom a warmer feeling to indicate it most likely is in the home of a family. The woman has white skin with a hint of olive tone, hazel green eyes, pink lips, and blonde hair. Although the main focal point of the ad has been the shampoo bottle, the woman is now stealing the spot light. This is due to the camera maintaining focus on her instead of the generic shampoo bottle.
0:06-0:09
The scene switched to a young girl, most likely in her early teens. She seemed to be in a bathroom, much like the scene before, but the other woman was no where to be found and the room was not foggy from mist much like the previous one. The camera then shifted downward toward the sink in front of her. On the sink the shampoo bottle from earlier in the ad was clearly visible. While the camera focuses on the bottle, the girl applies some form of lipstick or lip-gloss to her lips. most people who wear lip-gloss are around their teens, supporting the argument that she was of early teenage years.
0:10-0:13
The next scene also shows a bathroom, but this time the tub instead of the sink. In this tub is a very innocent looking Caucasian baby presumably taking a bath. Although the boy is in focus, behind him is a toy duck. Most likely a toy for the young boy’s bath. The camera focus then moves from the boy to the duck; suddenly a hand put the same yellow shampoo bottle next to the duck. The camera then switched to in front of the boy’s face and he rubbed his face from top to bottom and sticks out his tongue. The boy seemed very happy. He seemed to be in the same bathroom as the woman and the girl from earlier. This observation supports the idea that an upper middle class family resided in this home.
0:14-0:19
Two shampoo bottles were on the sink with the window open. The curtains were blowing indicating a draft. One bottle begins to flicker and falls over. Unless the wind was very powerful and could selectively chose what to push, this entails the bottle is empty. The camera angel switched to above the fallen bottle and reveals a recycling sign. The recycling logo was focused on indicating this is a main focal point of the aid. A woman’s hand then picked it up and threw it into the typical blue recycling bin with a white recycling sin. The scene then faded to black.
0:20-0:30
The scene faded in revealing a white synthetic bristle brush with a black recycling sign on the middle of it. A hand then grabbed the brush, and a woman and her teen daughter were talking. The woman was standing and brushing her daughters hair, while the daughter sat. They seemed to be excited for whatever plans they had, because the daughter was in a lavender dress with a single pearl necklace, and the mother had an orange dress with a black cardigan. Then the daughter randomly laughed. The mother must have said something funny. The scene then switches to the comb on a desk and the screen fades to black once again. The continual return to the items with the recycling logo on them supports the claim that this ad was meant to advocate for recycling on a daily basis. Most people in the United states are middle class, so having two different families from different cultural backgrounds doing the same thing helps everyone relate.
Rowan Counterintuitive 
feedback provided
—DSH
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Nothing you say in the first segment is incorrect, Princess, but neither does it offer much Analysis.
We’re watching a 30-second spot meant for TV broadcast. Ordinarily, the only time a shampoo bottle gets to star in an ad is when it’s being promoted for sale.
But this one has no logo. It’s not a recognizable brand.
Whether you say it or not, when we see this much attention being paid to a shampoo bottle, we instinctively conclude that “something is up.”
Your job in this assignment is to share that impression with us, and explain how the filmmakers achieved it.
What else can you tell us about the first three seconds? Socio-economic status of the owner of the shampoo? Is this a private home? A hotel? Does the woman live alone? Does she think she’s alone? How do we know the message will be benign, not threatening? Do we?
Now that I’ve read your post all the way through, I see that you never indicate in any way that the video is supposed to communicate a message. No matter how well you communicate the details of the visual, Princess, you won’t have completed the assignment until you tell us WHAT the filmmakers wanted us to think or feel and HOW they managed to make us think or feel it.
Watch out for your wandering tenses.
GRADE SO FAR: N
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I edited the assignment, can you re-look over it and give me some additional feedback? Thank you.
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