Visual Rewrite – BTB100

0:01-0:02

The ad starts as a mail lady walking to a house with mail in her hand looking as if she is about to drop some mail off to the door. The mail lady seems happy and enjoys her job. As she walks to a house something continues to catch her eye and she takes a look. The look of the neighborhood is very nice and as if they live in a middle class town.

0:03

The angle of the camera changes almost to a first person perspective and looks like the mail lady is looking at a grown man flexing his arms. By the first glance of the man he looks strong but also tough around the edges, he looks like he works due to the first glance we get of him flexing his arm. So he might enjoy showing off his muscles. By the look and impression we get of the man it seems as if there was someone else in the room with him. But due to only getting a quick glimpse we were only able to see the man in the window.

0:04

The angle of the camera is again being pointed back to the mail lady, she looks very impressed with what she saw in the window. Believes the man in the window is a good, and caring person. We as the viewers get a good impression that the man in the window is a nice person.  

0:05-0:06

Its goes to now being in the room with the man still flexing his arms, but now he is singing as well a child song which makes you believe that he is a father singing to his little baby. He has a smile on his face which shows he enjoys time with his kid. We get the idea that he cherishes his little kid, but there is no mom there so which makes me think the father wants to always be around his daughter due to the fact that there is no mom.

0:07

The angle of the camera is now behind the mail lady so we get a look of the mail lady and the window with the man still being seen, as he is doing a little dance now still with his arms flexing in the air. The mail lady notices the father who seems and gives us this tough guy impression showing a little soft side to him, which gives us the intent of knowing what this kid means to him and the mail lady still watching shows that there is much joy in the house.

0:08

We are now in the room with the grown man as he is now dancing and singing. It looks again as if someone else is in the room with him and based off the tone of the song I would still guess it was his kid. By the tone I would also guess that it is a girl.

0:09

the camera goes back to facing the mail lady and she has a grin on her face as if she is very happy and impressed with what she saw. Her emotion on her face shows that the man in the room is a good guy doing a good thing.

0:10 – 0:11

the camera is now on a little girl in a pink dress her body is in the same position as her dad which show that they are doing a routine. The girl is singing along with what would be her dad, her face shows that she is really enjoying what going on, her tone of her voice seems very happy. This is something that I would believe her and her dad do a lot because they both seem to know what the were singing. But again still no mom in the picture which keeps me thinking that he is a single father who is trying to be in his daughter’s life as much as possible and helping her enjoy her childhood.

0:12 – 0:17

The camera is viewing both the girl and her father as they are singing a tea pot song and enjoying time with each other, as the continue singing you can tell that they are living in a nice house seems to have a lot of toys and well furnished room. They continue to sing as they both drop to the floor and end singing the song.

0:18 – 0:21

The angle of the camera goes to just the girl as she pretends to pour tea into her cup. She has a good imagination and seemed to be having fun with her dad. The camera is just viewed on her to focus on her emotions and she seems to be happy.

0:22 – 0:31

The camera goes to both the father and daughter as they are both on the floor pretending to drink tea. A voice narrated in the background is saying that a father is something important in every girls life, that fathers should be there for daughter. So that explains all the time the father and daughter spent together, as well as the father showing an almost weaker side of him to help his daughter have fun. They daughter had a smile on her face the whole time as well as the dad did.

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