0:00-0:01- The setting of the ad starts off in the morning with a professional businessman getting ready to go to work while wearing a dress shirt and tie with his hair combed over. He could potentially be looking out the window or at something else.
0:01-0:02 – The camera is now shifted to over the shoulder and we see a lady, potentially the wife of the man. She is drinking a glass of orange juice while reading the newspaper. By these facts, we can now conclude that the time and setting takes place in the morning at the presumed couple’s house. The man is finishing up his breakfast and washing his own dish. The man shows gentleman-like characteristics. The couple seems to be a middle class family in a nice house.
0:02-0:04- The lady seems proud that her husband is washing his own dish and knows that he takes full responsibility of cleaning up after himself.
0:05-0:08- While walking towards his car, the man notices his neighbor struggling with a water hose. The water hose seems to be knotted and the neighbor, who is an old man, is struggling trying to untie it. The man waves to the old man to try to get his attention. The man untangles the water hose and starts walking towards the bushes to water them as a favor to the old man. The old man seems to be in 60s and appears to be of Asian ethnicity.
0:09-0:13- The setting has now changed to a work environment. We see the coffee, alluding to the fact that he may be on his break at work. He then walks over to his co-workers and pours them cups of coffee. The girl on the right is enjoying her coffee. The man on the left is amazed of how good the coffee tastes and gives him a compliment through hand gestures.
0:14-0:15- The man has now gotten out of work and is grocery shopping, perhaps for dinner. The man let the older guy cut in from him. It was nice gesture of him letting the old guy cut front of him. It is starting to get late and we can tell it is getting colder because of the jacket he is wearing.
0:16-0:17-The man is driving back home after a long a day and he looks down at something. He may have dropped something or his phone may be ringing or he got a text. The time of the day is 6:40pm which confirms that he did get off work. He is trying to see who texted him, which could be his wife.
0:18-The man is smiling. He presumably received a text from his wife saying she is going to cook something delicious. Another thing that might have been sent to the man is that his wife found that that she is pregnant.
0:19- The man approaches the traffic light and he is texting while driving. There is another car next to him and a man is driving the car. There is an African American lady sitting down on a bench waiting for the bus. There are also two girls crossing the street.
0:20- The driver next to the man looks over and he looks aghast at what he is witnessing.
0:21-0:22- The driver next to him gives him a gesture and is disappointed that people he is texting and driving. The man looks over to the driver next to him who is giving the gesture.
0:22-24-The man is confused as to why he is being looked at a certain way. He is wondering what he did to make the people stare at him.
0:25-0:27- The African American lady just stares at him and does not look happy because of what he is doing while driving. She looks very discontented and keeps a stern face.
0:28-0:31-The man finally understands what he is doing wrong. He realizes that they are looking at him like that because he was texting and driving. Texting while driving is very dangerous and is not the smartest thing to do because it causes accidents. He also understands now that he does not truly help society because he was texting when he was not supposed to.
Rowan Counterintuitive 