0:00 – 0:03) The commercial begins by stating the date and time of that particular day. Within the first scene is a man of Caucasian decent who appears to be wearing a short sleeve polo shirt with the buttons undone. He is also wearing shorts, with a hat and he has a low cut hairstyle with a beard. In his hands is a little boy, the two of them are smiling at each other. They appear to be inside a garage or storage room with the door open because the sunlight is beaming down on his shoulder indicating it is mostly in the afternoon between 12:oopm and 3:00pm.
0:04 – 0:07) The man appears to speaking to the little boy while he is holding the little boy in his arms. The man looks outside and continues to talk to the boy with a smile on his face. As he continues to speak to the boy, the man stepped forward towards the outside. The man then looks back at the little boy and smiles at him, then the man jogged forward outside.
0:08 – 0:11) While holding the boy the man is outside and it appears to be raining. The man looks down for a second possibly because a rain drop may gotten into his eye. While the man looked, the little boy looks around the surrounding area. The little boy continues to look back and forth with the facial expression of confusion and trying to take everything in around him.
0:12 – 0:15) As the boy continues to look around the man turns to face the house, the man and little boy came out of. The man begins to jog back into the house and as the man is doing so the little boy has a smile on his face. Next to the man and the little boy appears to be a white SUV which could possibly be the man’s or the owner of the house because they were standing in the driveway.
0:16 – 0:19) Now they’re inside the house, the man is looking at the little boy has a smile on his face. On the screen, reads the words, “It only takes a moment. ” Then a second later pops up the words, ” to make a moment.” As the words appear on the screen the little boy is smiling looking outside and the man is smiling looking at the boy.
0:20 – 0:23) The little boy begins to clap while smiling as he looks outside. The man continues to clap with the little boy and while the man speaks to the little boy the both of them smile as they look outside. While looking outside with a smile on his face the little boy puts out out his hand towards outside.
0:24 – 0:27) The screen fades black and on the black screen is the words ” Take time to be a dad today” written in white. The T in take is capitalized, however the rest of the phrase is all lower cased. Then the screen remains black but the words change. Now on the screen is the words “#makeamoment” the hashtag and the a in “#makeamoment” are orange, while the rest of the words are white.
0:28 – 0:31) The “#makeamoment” slogan remains up there but slowly fades away to a black screen ending the commercial.
Rowan Counterintuitive 